Buyers Are Buyers No Matter What
November 8, 2009 — Dear Editor: I take issue with the PR you posted about “Sales Training For The New Economy”. [link provided by editor]
The author wants the reader to believe that because of the economic events of the past 18 months consumers “will be more savvy and aware, thriftier, more cautious and less trusting.”
I guess I should thank you for posting that ‘opinion’ because I got a good laugh out of it!
When it comes to buying (anything) people are the same as they have been for thousands of years and they ain’t gonna change!
Even during the great depression (1929-1940) people still bought cars, homes, went on vacations, made investments, saved and oh by the way some may have believed that buyers then would have been “more savvy and aware, thriftier, more cautious and less trusting” but at the end of the day they just couldn’t resist buying (cash/checks, lay-away or credit) new things being invented and introduced like that newfangled contraption called TV, nylon stockings, store-bought baby food, the new Hammond Organ being displayed on show room floors across the nation, another new gadget called a ball point pen and so forth and so on.
I also want to remind readers that it was also during that era that unemployment in the US hit 25% and then along came WWII with rationing, then the War in Korea, the Cuban Missile Crisis, the Vietnam War, oil and gas shortages in the 70’s with those very long waiting lines and then double digit hyper inflation hit and now we’re in this mess but through all of it (and more!) buyers are still buyers, you’re either a sales pro or you’re not, and the rest is history!
Signed, D.S.
Las Vegas, NV
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