March 26, 2010 — While Stephen J. Cloobeck, Chairman and CEO of Las Vegas-based Diamond Resorts International (DRI), is the keynote speaker this week during the TATOC (Timeshare Association) conference in Europe, I am wondering if Mr. Cloobeck will be sharing with the audience his reasoning for a contractual arrangement to have a third party company sell DRI points (to consumers) at a “fraction of the price”.
According to the UK-based Travel & Leisure Group, Ltd (TLG) they are now able to assist buyers to do just that, to “acquire DRI Points for the European Collection at a fraction of the price, and enjoy the wonderful locations and many benefits Diamond Resort International offer all their members.”
In fact TLG is so excited about this opportunity that on their website they have a humongous banner on the top (center) front page announcing this arrangement and ask consumers to also ponder: “Why pay the retail price to the resort? Buy privately, without pressure and save…”
And yet, fast forward to the DRI website and there is no mention of this special arrangement informing consumers how to avoid paying “retail price” all the while enjoying “the wonderful locations and many benefits Diamond Resort International offer all their members” (who paid full pop)!
No, instead what consumers (aka: prospects) will find on the DRI website are those “special offers” to rent discounted accommodations on the condition that the renter meets specific qualifications and attend(s) a “120 minute” sales presentation.
Of course, if a prospective buyer (sales guest, attendee, prospect) does a tad more online research they’ll also discover in a nano-second that entities such as ‘Sell My Timeshare Now’ also has DRI inventory, I mean “points”, listed for (believe it or not) as low as $350 (“Sale includes 5,000 Annual Points! Terrific Price”!) for the DRI “Diamond Resorts California Collection”.
The ‘resale’ issue continues to impact sales at the developer level (aka “retail”) daily as well as accounting for ‘kicks’ (rescissions) within the cooling off period and developers have had decades to resolve this situation…
Yet, other than a few ‘cutie’ type clauses in the ‘buyers’ (owners) contract restricting reselling, etc., most developers simply continue to ignore the problem as if a donkey just dropped a gigantic ‘load’ in their front yards that is absent any odor, is biodegradable and will disappear over time…
Now I mean no disrespect to Cloobeck or any other developer but if I were sitting on the tables while John or Mary whipped out their ‘hand-held’ device and pulled up this sort of ‘info’ and it cost me a deal, well, I would certainly request a ‘brief and informative’ meeting with my developer and inquire as to whatzup with this …!
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