Miami, FL (March 10, 2010) – Timeshare industry leaders, SPI Software and Brand Tango, have joined forces in a strategic relationship that brings together the companies “best in class” solutions for technology, marketing, sales, finance and operations. Both firms are well-known for innovation and have developed strong reputations with leading developers, vacation clubs and resort operators.
As part of the agreement, SPI Software will integrate the Brand Tango timeshare and vacation club marketing system (Previously called “The Tango System”) as part of SPI Orange Software. The new SPI Orange module which has been dubbed “SPI Campaign Manager powered by Brand Tango” will add intuitive web-based functionality and highly flexible campaign management tools to the SPI Orange software Platform.
The new SPI Campaign Manager marketing system provides a powerful set of tools to target campaigns to prospects with pinpoint accuracy, while monitoring the cost, penetration and conversion of marketing efforts.
Matt Brosious, Vice-president of sales for SPI Software comments, “The talented team at Brand Tango continue to provide tools which provide real advantages for timeshare and vacation club developers. We are extremely pleased to be integrating the uniqueness of Brand Tango’s technology into SPI Orange timeshare software. For developers, this is the winning combination of marketing and operational functionality needed to succeed in today’s competitive environment.”
According to Joe Russoniello, President of Brand Tango, “The SPI / Brand Tango agreement represents a transparent, best-practices strategy in bringing the very strongest technology solutions to the industry. We could not be more pleased to have our Tango system integrated into SPI Orange. We know that the resources and expertise that SPI provides its clients will increase exposure for our robust marketing solutions.”
Further, the companies will collaborate on future product and service offerings and have several exciting developments planned, details of which will be provided at a future date.
For more information on the SPI Campaign Manager please contact SPI Software at [email protected] or call 305-858-9505.
About SPI Software
SPI Software provides developers and operators of vacation ownership (timeshare, fractional, private residence club and others using either traditional or points-based usage strategies) with Microsoft .NET-based software as either an enterprise suite of software called Orange Systems, or in specific modules to handle marketing, sales, property management, finance, maintenance fee and receivables servicing, centralized reservations or Website access operations. Founded in 1978 and based in Miami, FL, SPI can be reached at 305-858-9505, [email protected] or www.spisoftware.com
About Brand Tango
Brand Tango is a comprehensive marketing, design, and technology company with clients in timeshare/real estate/hospitality, consumer products and services, and financial services. Relying on their decades of combined expertise, its principals and staff help clients define and achieve sales goals and return-on-investment objectives by addressing integrated marketing needs in an efficient, unbiased, and knowledgeable manner with a solid, multi-faceted, results-oriented strategy. To view examples of Brand Tango’s recent work, visit www.brand-tango.com. For more information contact: Joe Russoniello at Brand Tango, 954-295-7879.
Sharon B. Drechsler, RRP
for Systems Products International