Carrara Introduces “Casi Di Sotto”, A Luxury Fractional Home In Chianti

A fresh take on fractional home ownership in Italy.

Portland, OR (April 20, 2010) — Carrara, LLC is proud to unveil Casi di Sotto, the first in a portfolio of luxury shared ownership homes in Italy. Selected after a yearlong search for the ideal property, Casi di Sotto stands above the crowd due to its sensitive restoration, luxurious interior and stunning location. The first of their kind in Tuscany’s iconic Chianti region, Casi di Sotto’s fractional interests will be listed by Peter G. Clark, Principal Broker, Keller Williams Realty in Portland, Oregon.

“There was immediate synergy between our vision and the loving restoration that had been performed by the sellers,” says Deborah Lyon, president and founder of Carrara. “Common ground and shared passion are very important, since we engage with both sellers and buyers over the long term. It all came together in this one.”

Fractional ownership is the fastest growing segment of the real estate market today, and according to industry experts is anticipated to rebound faster and stronger than whole ownership. Fractional home ownership divides the costs of a property among co-owners, providing an interest that can be sold or transferred like wholly owned real estate, at a lower entry point and without the strain of whole ownership. Although today it is difficult for whole owners to realize their home’s value, fractional ownership sellers often see an appreciable increase in the combined fractional sale over fair market value. Down the line, over 90% of fractional interest owners experience appreciation directly in line with the whole ownership value of the entire property.

Carrara is raising the bar in fractional ownership marketing services by investing in each home. Undertaking needed improvements such as landscaping, a pool, new furnishings and other interior design details, maximizes a home’s appeal. “Today, clients want more service and more value. Investing creates a relationship with our sellers that eases their minds, knowing that we are in the project together. Sellers often retain one or more shares rather than selling outright. Our continued involvement reassures buyers and ensures credible, consistent quality of each home,” says Lyon.

The expansion of fractional ownership overseas is a welcome development for many Americans. “We are committed to offering fractional ownership vacation homes that layer luxurious amenities against the rich tapestry of history, Italian culture and lifestyle,” says Lyon. “This beautiful property is just the beginning.”

To preview pictures of Casi di Sotto, please visit our Facebook album at http://tinyurl.com/y7azfhb

About Carrara, LLC

Carrara partners with owners to market their luxury vacation homes in Italy as fractional ownership properties. The company also represents buyers seeking the lifestyle of an Italian home and the convenience of a professionally managed, shared investment.

SOURCE: Carrara, LLC

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