The American Resort Development Association Launches Joint Consumer Education Program
Washington, DC (April 29, 2010) – The American Resort Development Association (ARDA) and the National Timeshare Owners Association (NTOA), have announced a year-long campaign to help educate consumers about timeshare vacations. The first initiative answers ten of the most frequently asked questions.
As a first step, ARDA and NTOA contacted consumers to gauge the level of understanding of timeshare vacations, and the data unveiled a need for clarification and education about the industry. As a result, a Top Ten Questions list is available on both associations’ web sites, along with detailed answers.
Questions ranged from ‘what is a timeshare?’ and ‘what are the costs involved?’ to the more complex topics, such as ‘is a timeshare a good investment?’
“We are always looking for feedback from consumers,” said Howard Nusbaum, ARDA president and CEO. “It’s a great way to hear firsthand the questions people may have about vacationing with timeshare.”
The two associations recently agreed to a joint effort to educate consumers about vacation ownership. Other activities this year will include profile stories and social media outreach.
“Collaborating with ARDA on this initiative helps us bring a broader perspective to the consumer,” said Ed Hastry, president, National Timeshare Owners Association. “We are excited about working with existing and potential owners to enhance their understanding and appreciation of timeshare.”
The National Timeshare Owners Association is a consumer protection organization comprised of timeshare owners acting in the interest of timeshare owners. Its mission is to be a powerful recognized influence in the timeshare industry, to provide a forum for face-to-face exchanges of experiences and ideas among timeshare owners, to keep members informed about events and developments in the timeshare industry and to provide a means for informal exchanges, rental, and sale of units. For more information, visit www.nationaltimeshareownersassoc.com
The American Resort Development Association (ARDA) is the Washington D.C.-based professional association representing the vacation ownership and resort development industries. Established in 1969, ARDA today has over 1,000 members ranging from privately held firms to publicly traded companies and international corporations with expertise in shared ownership interests in leisure real estate. The membership also includes timeshare owner associations (HOAs), resort management companies, and owners through the ARDA Resort Owners Coalition (ARDA-ROC). For more information, visit www.arda.org or ARDA’s consumer website at www.VacationBetter.org
SOURCE: ARDA
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