PARSIPPANY, NJ (May 25, 2010) — Planning a vacation has never been easier — just ask the viewers that have already tuned in to RCI(R) TV more than 1 million times for advice on where to eat, stay and play in the most popular destinations around the globe. The web-based television network, once exclusive to RCI subscribing members, began granting public access in November 2009 to its entertaining and educational high-definition videos narrated by the enigmatic “RCI Guy” on www.RCI.com. This 1 million-view milestone demonstrates that travelers are interested in not only learning more about the timeshare industry, but also visiting the hundreds of RCIs more than 4,000 resorts who are showcasing their vacation destinations in high-definition video on-line. To celebrate this landmark number, RCI is giving away a choice of either an all-inclusive vacation at an RCI affiliated resort for up to four people valued at up to $5,000 USD for one week at any one of the stunning all-inclusive properties featured on RCI TV, or a one week stay for up to four people at any of the beautiful non all-inclusive “Resort Showcase” properties featured on RCI TV.
Recognizing that timeshare is still unfamiliar territory for many, RCI, the global leader in vacation exchange and one of the Wyndham Worldwide family of brands (WYN), launched RCI TV in an effort to more heavily promote the benefits of owning or vacationing in a timeshare resort through a network of channels including: An Inside Look, What You Need to Know, Ask the RCI Guy, Resort Showcase, All Inclusive Resorts and Destination Reviews. Through tailored on-line and on-air programming, RCI provides travelers with answers to the age-old questions — How do timeshares work? What is the quality of the resorts, houses, condos and villas? Why are timeshare resorts the preferred vacation option for over 6 million owners and millions more non-owners who like the space, comfort, amenities and value that they offer?
“Since inventing the concept of timeshare exchange more than 35 years ago, RCI has been devoted to providing innovative technology and marketing solutions that add value for both our members and our affiliates,” said Geoff Ballotti, CEO, RCI. “The overwhelming usage and success of RCI TV is beyond anything we originally envisioned when we launched it nearly a year ago. Moms and dads who are planning vacations want to see more than just pretty pictures as they plan their vacations. They want to be able to show their kids and email their friends links to beautiful videos that show where they’re headed or where they’ve just returned from as a family. With RCI TV surpassing 1 million views in such a short period of time, we’re happy that we’re giving our members what they’re looking for in this regard. Our commitment to adding more high-def video programming is stronger than ever and film crews are spanning the globe to bring these vacation resorts and destinations to life on peoples’ home computers, laptops, tablets and iPhones(R). And most importantly, once a vacationer has experienced what we offer on RCI TV, our commitment is to then link them back to our affiliates’ websites, so that they can tell them more about their resorts.”
RCI also has notably made its debut into the mobile marketing world with the launch of an RCI application for the iPhone(R), iPod touch(R) and iPad(TM) available through the Apple Store(R) retail store services. The RCI TV feature grants users immediate access to a list of featured Destination Channel videos currently available on RCI.com that they can then share or save. Additionally, RCI has launched a YouTube Channel (http://www.youtube.com/rcitimeshare) that contains dozens of quality resort videos from RCI TV that showcase affiliated properties around the world. These new resources enhance the trip planning process for savvy travelers who tweet, text and blog and allows users to share vacation experiences with their social networks.
Consumers can visit http://rcisurvey.bgtpartners.com/rci-promotion.aspx to enter to win and can use their Resort & Residence TV promo code, ‘ThinkBig,’ for an extra 10 chances to win.
NO PURCHASE NECESSARY. The RCI(R) TV Prize Draw is open to legal residents of the fifty (50) United States (including D.C.) and Canada (excluding Quebec) who are at least twenty-one (21) years old at the time of entry. See the link above for Official Rules, prize description and odds disclosure. Void where prohibited.
iPhone(R), iPod touch(R) , and Apple Store(R) are registered trademarks of Apple Inc., and iPadTM is a trademark of Apple, Inc. This press release is an independent announcement and has not been authorized, sponsored or otherwise approved by Apple Inc.
RCI is part of Wyndham Exchange & Rentals, the worldwide leader in vacation exchange and the European leader in vacation rentals, with exclusive access for specified periods to more than 65,000 vacation properties in approximately 100 countries. Wyndham Exchange & Rentals is comprised of vacation exchange, including RCI, the worldwide leader in vacation exchange and provider of travel services to businesses and consumers and The Registry Collection(R) program, the world’s largest luxury exchange program; vacation rentals, including Endless Vacation Rentals(R), Landal GreenParks(R), Novasol(R), and other renowned vacation rental brands, through which vacationers can rent a variety of property types, from city apartments to villas; and NorthCourse(R) Leisure Real Estate Solutions, a research and consultancy firm providing advisory services to the global leisure real estate industry. Wyndham Worldwide Corporation is one of the world’s largest hospitality companies with leading brands in lodging franchising, vacation ownership, vacation rentals and vacation exchange. For additional information visit our media center.