PHOENIX, AZ. (May 29, 2010) Shell Vacations Hospitality announces the roll out of the ZDirect eCRM platform (Electronic Customer Relationship Management) to 16 of its property destinations to boost revenue in 2010, after a successful trial at 2 locations. Shell Vacations is one of the nation’s largest independent vacation ownership developers serving close to 125,000 owners and members and operating in 23 resorts in the United States, Mexico and Canada.
According to Karen Johnson, Vice-President, Hospitality Sales & Marketing for Shell Vacations Hospitality, “In times like these with demand at an all time low, we have to fight harder for a larger share of an even smaller rental market without an increase in marketing budgets. Since the online booking channel is the only one that continues to expand, our goal was to shift our budget away from anything off-line and find a solution that would streamline and strengthen our efforts online, enhance our customer service programs and help us to build loyalty to our brand.
Partnering with ZDirect provided us with the support we needed to implement a successful eCRM program. Their solid understanding of the hospitality industry helped us to identify opportunities to gather more specific information about our guests and turn that into very relevant, customized marketing messages to not only service them more effectively, but also to generate incremental revenue. ”
Hayes Thomas, ZDirect’s CEO, states, “We are extremely excited about working closely with Shell Vacations and to do our part to ensure that that revenue and ROI is optimized. We are extremely confident that Shell Vacations’ use of the ZDirect platform will strengthen its brand loyalty at all its impressive list of destinations.
Continues Ms. Johnson with Shell Vacations Hospitality, “We were also delighted to find that the application was very user-friendly. It’s easy to set-up and manages multiple campaigns. Furthermore, the tools in ZDirect ensure that messages being sent by various users from several locations are consistent with our brand standards.”
About Shell Vacations:
Shell Vacations offers a collection of 23 resorts, hotels and lodges ideal for family vacations, romantic getaways, retreats, reunions and business trips. Visitors may stay at hotels and resorts in popular destinations in the U.S., Mexico and Canada from San Francisco to Whistler. Shell Vacations Hospitality is a subsidiary of Shell Vacations LLC, a premier developer of upscale vacation ownership resorts.
For more information, please visit www.ShellHospitality.com
Contact:Kat Calbes Tel: (310) 395-5050, [email protected]
About ZDirect, Inc.
Based in Miami, Florida, ZDirect is the preeminent provider of electronic marketing and eCRM solutions for the hospitality industry. ZDirect’s product offering takes eCRM communication technology to a new level of effectiveness by giving hoteliers a powerful suite of tools to impact relationships with their guests and inquiry base. ZDirect’s empowers hotel operators to streamline their electronic marketing and CRM efforts.
With ZDirect’s patented ZMail® and RezQueue® technology and expertise, hoteliers are able to centralize their databases, send “intelligent,” targeted and highly personalized communication to their guests and subscriber list. Then when they book, automatically send confirmations, pre-arrival emails, thank you emails, customer satisfaction surveys and ultimately convert leads and previous guests into long term customers. The result is new revenue captured, stronger customer loyalty, expanded customer base, and increased return on investment through the reduction of traditional marketing costs via measurable electronic marketing.
ZDirect is an Enterprise Email Service Provider (ESP) for the Hospitality Industry and the ideal solution for Hotel companies that require cutting edge features, solid integration and professional services. Features and benefits of the ZDirect platform include:
- Central Data Warehouse
- Property Specific Email Marketing
- Corporate Email Marketing
- Mobile eCRM
- Social eCRM
- PMS, POS and CRS Interfaces
- Pre & Post Stay Communication
- Customer Satisfaction System
- Electronic Concierge On Demand
- Reservation Communication Portal
- Web Guest Acquisition Engine
- Golf Tee Sheet Integration
- Dynamic Content Engine
- Hospitality ROI Reporting
- Advanced Filtering and Segmentation
- On Demand ROI Reporting
- Full Service Email Service Provider
- Profile Consolidation Engine
SOURCE: ZDirect, Inc