Nation’s largest independent timeshare resort management company and seasoned timeshare developer combine management, marketing and sales platforms
Hyannis, MA (June 26, 2010) –- Leading the change in the vacation ownership industry’s business environment, one of the industry’s largest and most respected resort management firms has teamed up with one of its most innovative developers. Vacation Resorts International® (“VRI”) and InnSeason Resorts® (“ISR”) announced that they have entered into a strategic alliance under which VRI has assumed the management responsibilities for seven InnSeason owned or operated resorts plus the InnSeason Vacation Club®. InnSeason Resorts will implement marketing and sales solutions for VRI managed resorts in the eastern United States. The business goal is to roll up the thousands of available timeshare intervals within the VRI network, deliver them to consumers using cutting-edge operating and marketing platforms, and give the resort Associations a new tool to ensure a full complement of dues-paying members.
VRI Chairman and CEO Roy Fraser said he was honored to have the opportunity to serve the owners and members at the InnSeason resorts and to work more closely with long-time friends and business associates, William “Billy” Curran and Dennis Ducharme. Mr. Fraser stated: “InnSeason has done a superb job of developing and operating some of the finest resorts in New England and we’re thrilled to work with their skilled management teams. Billy and Dennis have teamed up to sell out several excellent projects on the Cape which VRI has managed for years and I’m confident they’ll do a similarly fine job at other VRI resorts throughout the eastern United States.”
InnSeason CEO Billy Curran and President Dennis Ducharme expressed excitement about their new alliance with VRI. Billy Curran stated: “As long-time industry professionals, we have always been sensitive to the needs of timeshare Associations that experience a gradual increase in non-performing weeks with resulting financial challenges. We are genuinely happy about this opportunity to develop sales and marketing solutions for resort associations managed by VRI.”
Vacations Resorts International® (VRI) manages more than 160 resort and club locations in 27 states, Mexico and Canada, servicing more than 300,000 intervals. Their VRI*ety®, VRI*ety Plus®, VRI*ety Cruise Exchange® and Vacation Tyme ® travel programs enhance the value of vacation ownership for owners at VRI-managed and affiliated resorts.
InnSeason Resorts®, creators of the Northeast Experience® and leading providers of resort vacation and ownership opportunities in the northeast United States, is the developer of InnSeason Vacation Club®, a points-based vacation ownership program designed to provide maximum flexibility to its members. Its principals have decades of experience in developing and marketing resorts and focus on serving niche markets in unique circumstances. The firm combines the marketing resources of Curran Management Services and its founder, William E. “Billy“ Curran, CEO, and the development and operations expertise of Dennis M. Ducharme, RRP, President.
Vacation Resorts International
Jan Samson, Senior Vice President Business and Corporate Development
271 Crockett Boulevard
P.O. Box 540669
Merritt Island, Florida 32954
Joyce Vecchione, Communications Director
212 Mid Tech Drive
West Yarmouth, Massachusetts 02673