Pasadena, CA (August 6, 2010) – LeisureLink, Inc.™ released its Vacation Lodging Demand Index for July, showing dramatic growth across all markets over previous months. This upward movement is a welcome change after markets experienced a drop-off and subsequent standstill due to the Gulf Coast oil spill and expected seasonal decline.
“The 48 percent increase in demand from June to July is a remarkable improvement when compared to the 27 percent increase experienced during the same months in 2009,” said Steve Reich, Senior Vice President of Sales at LeisureLink. “This year we saw a particularly sharp increase in the Northeast, in locations such as Ocean City, Maryland and the Jersey Shore. Many travelers also chose Southeastern areas like Myrtle Beach, Hilton Head and Tybee Island as alternative vacation destinations after the oil spill.”
“We have also seen substantial strength in inland destinations. For example, as noted in the nearby chart, Branson, Missouri has shown real strength this summer. High occupancy has driven rates up substantially for condo properties over last year’s depressed levels. We have also seen strong demand in mountain markets, such as Aspen and Steamboat Springs, Colorado. Many mountain resorts have been very successful at promoting summer events,” Reich stated.
“As the economy gets stronger, the demand for Vacation Lodging will continue to show improvement,” said Reich. “We expect to see continued growth and recovery through the end of 2010 and beyond. Properties should continue to attain meaningful increases in realized rates in versus 2009.”
The LeisureLink Demand Index™ measures query volume across its Major Market Access (MMA) platform. The MMA provides distribution on major travel sites such as Travelocity, Orbitz, Priceline, GDS Marketplaces, and LeisureLink’s own ABetterStay.com marketplace. The queries on this network measure demand for Vacation Lodging directly from consumers, as well as from wholesale and travel agent channels. Taken as a whole, the index broadly measures total consumer demand for Vacation Lodging.
The LeisureLink Demand Index is derived from the more than 500 million consumer queries processed annually by LeisureLink. The Index includes properties in North America, Mexico, and the Caribbean. LeisureLink clients include vacation rentals, timeshare resorts, and boutique hotels, and their properties encompass ski, beach, and other destinations.
LeisureLink powers global distribution and demand for the specialty lodging industry. LeisureLink Major Market Access™ enables property management companies to market and distribute their vacation lodging products across thousands of travel Web sites, travel agents and other distribution channels. Over 1500 vacation rentals properties, timeshare resorts, condos, hotels and boutique resorts throughout North America and Europe build their bookings through LeisureLink.
For more information please contact:
Senior Vice President, Sales
SOURCE: LeisureLink Inc.