September 10, 2010 — Perhaps for a limited time timeshare developers should consider creating a consumer stimulus plan whereby they can offer both their existing owners and new buyers a savings opportunity that would appeal to them and that would also bring needed capital into the developers’ coffers as they work though these challenging times.
Keeping in mind that for every 10 sales guests visiting a sales center today (including every 10 existing timeshare owners in the developer’s system) it would likely be a safe guestimate to assert that four (4) out of every 10, despite the economy, are doing just fine, thank you very much.
Also keep in mind that one of the big objections from the would-be buyers (and from existing TS owners, too) is the increased future costs of annual maintenance fees. That being a reality, why not employ the same proven consumer sales appeal of ‘pre-paying’ their future vacation accommodations at ‘today’s prices’: Offer them both an opportunity (for new buyers via a ‘first-visit-incentive’) whereby they have the option, at a cash-discount, to pre-pay those fees for ‘x’ years.
If for example a new owner was a cash buyer and purchased a one week interval at the cash discounted price of $15,000 and then had the opportunity to pre-pay their AMF of $700 (at a discount) for say 10 years that would be a very attractive offer for them (and the developer, too).
In that example if the new owner opted for a 10 year prepaid deal on their AMF and the developer offered a 15% cash discount for paying those years in advance (aka: today) then the new owner would save a tidy little bundle and the developer, off the very same sales guest that cost ‘x’ dollars to get to the sale center in the first place, wouldn’t do too bad either!
This may sound like a crazy idea but these are odd times and when any new or existing owner can save a little extra money and the developer can generate a little more revenue then maybe it isn’t that insane of an idea after all!
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