Get your day off to the right start with your own MORNING MEETING. A Sales Tip of the Day and a daily blast of music for your enjoyment! Published Monday thru Friday.
REMEMBER: One of the great challenges during the sales process is presenting a timeshare plan in such a manner that the sales guest is able to distinguish the difference between ‘cost’ and ‘value’.
Take, for example, in the United States that the average ‘cost’ of a basic ‘Happy Meal’ at McD’s is around $4.75 per person.
Now consider that reports, including some from McD’s, demonstrate that the average Family in the USA will visit a “QSR” (Quick-service restaurant) about 11 times every 30 days.
That means that for a family of four (excluding any taxes, gas for the car to and fro, etc.) if they just purchased that $4.75 (per person) ‘Happy Meal’ their ‘cost’ will run $209 every 30 days; or their annual ‘cost’ of happiness will be $2,508 per year!
Surely there was a ‘value’, too, but excluding any inflation this family’s trips to the Golden Arches (and/or other QSR’S), beginning this week and over the next ten years, could run around $25,000. And they being thoroughly sold on the Golden Arches and that ‘Happy Meal’, if asked to sign up ‘today’ and pre-pay those ten years, well, good old Ronald McDonald just might not get a whole lot of ‘Happy Meals’ sold!
When confronted with a sales guest who puts on the blinders the moment they see ‘costs’ and in less than a nano-second the real ‘value’ of the benefits, features, accommodations and vacationing lifestyle with loved ones, etc. becomes invisible to them, it is never a bad idea to offer them a comparative ‘cost’ Vs ‘value’ analysis like the aforementioned example. By doing so the savvy TS PRO will be laughing all the way to the bank!
TODAY’S VIDEO: McDonald’s Commercial – “You Deserve a Break Today” (1971)
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