The Pestana Group, through its brand ‘Hotels & Resorts’ has just signed an agreement for the management of a new luxury Aparthotel in Casablanca, the first of the largest Portuguese tourism and leisure Group, in Morocco.
LISBON (Sept. 1, 2010) — After the opening of the Pestana Chelsea Bridge Hotel & Spa in London, last February, marking the beginning of the European internationalization, where Berlin is the next step, the Group Pestana pursues its investment in Africa, with this new presence in Morocco.
One of the Continent’s most developed countries, Morocco is a rising tourist destination thanks to its strategic location at the gates of Europe and extraordinary resources: 3,500 km of coastline, rich nature diversity, millennial history and traditions and hospitality.
Located on the Atlantic coast, Casablanca is the most cosmopolitan and vibrant city in the country and its undisputed economic and financial capital.
Dionisio Pestana, Chairman of the Group, welcomes this new step in the diversification and the partnership with one of Spain’s the strongest groups, with solid real estate expertise. “After a meeting with the Group Inveravante we celebrated the formal agreement.”
José Roquette, Board Member responsible for Development who conducted the negotiations, declared that Morocco had long been in the Group’s projects but only now the appropriate partner, location and project were found. “This project opens the door to a progressive entry in a country with great touristic potential, diversifies our presence in Africa and strengthens, and further strengthens our internationalization strategy.”
About the Pestana Casablanca
Set on the beachfront and two steps from the historic centre, the new Pestana Casablanca is a modern 4-star condo-hotel inserted in an exceptional multi-purpose venture, Anfa Living Resort, designed by Sir Norman Foster’s atelier Norman Foster + Partners, located in the Boulevard de La Corniche, one of the most exclusive areas of the city.
The Pestana Casablanca offers 104 touristic apartments with 1 or 2 bedrooms and different floor areas to meet all needs. These apartments provide all the comfort of the renowned Pestana hotel services in a space where harmony, modernity and functionality predominate.
The Pestana Casablanca will serve both the corporate market, very strong in Casablanca, and the leisure segment.
SOURCE: Pestana Group