Get your day off to the right start with your own MORNING MEETING. A Sales Tip of the Day and a daily blast of music for your enjoyment! Published Monday thru Friday.
REMEMBER: Nearly every sales situation in which most consumers find themselves is intense when the cost of any products/services they are considering is more than a few dollars. That is why they prepare themselves (form a pact) for what they perceive will be the inevitable ‘high-pressure’ grind!
And why not? Because from the car lot to the insurance agent they are required to make a purchase decision that will affect their pocketbooks and lives. Knowing that in advance and eliminating that ‘fear’ is to both the sales guest’s and rep’s advantage.
One great way to do so, at the appropriate time (before the ‘selling’ begins), is to disarm the prospect by assuring them and giving your word that unlike other experiences they may have encountered in life ‘you’ promise them you’ll not employ any of those tacky high pressure tactics that most sales people use.
You can also ask them to not ‘pressure’ you, too, as often when folks (“just like you”) preview what you have to offer they want it so much so that they create their own pressure. Tell them that if you see that happening to them you’ll pause for a moment and remind them this is simply a matter of reviewing the program and if it doesn’t fit their lifestyle you fully accept that and will encourage them to say ‘no-thanks’ today!
By taking the pressure off up front and letting every prospect you meet know that either way they decided is just dandy with you, the savvy TS Pro will be laughing all the way to the bank.
TODAY’S VIDEO: Annie Lenox & David Bowie — Under Pressure (in rehearsal)
(To view ALL of the Morning Meeting sales tips and videos, click here.)