October 29, 2010 — Things sometimes never seem to change. After the recent wake-up call the timeshare industry was served during the financial calamity of the past few years and after all the ‘lip-service’ some developers, executive management, ARDA, etc. spewed out stating that the way they’re going to do business is going to change, it’s starting to look like the old ways are coming back stronger than ever.
Take for example that over the past month, akin to being a ‘secret shopper’, I e-mailed 50 TS resorts in active sales and said that my family was coming to their area on vacation soon, that we’d be there for about a week and that we’re interested in a ‘super’ rate and to please e-mail me some details.
Care to guess how many enthusiastic responses I received? None. Not one. Zip-o-la. And to top that off, I then called several up and basically made the same inquiry and believe it or not, instead of treating me like a potential prospect (you know, someone who might drop $20,000 on a TS while ‘there’) I was handled more like my inquiry was a ‘bother’.
How often this happens industry wide is anyone’s guess but at the cost of ‘marketing’ (per tour) I shudder to think, on an annual basis, how many consumers’ (aka: PROSPECTS) inquiries go unanswered or are treated in the manner that I was.
Perhaps now that developers are recovering they’ve decided to go back to the acceptable days of expensive marketing tactics, excessive rescission ratios and unacceptable closing ratios. And as long as the old VPG line ‘holds’ everything else is ‘just a matter of doing business’ and all is once again hunky dory in Timeshare Land!
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