October 15, 2010 — Kudos to the marketing gang at Mayan Resorts in Mexico for their online solicitation of ‘tours’ and offering ‘prospects’ a very attractive discounted 7-night holiday at their Mayan Palace resorts in Acapulco, Puerto Vallarta, Nuevo Vallarta, Riviera Maya, La Jolla de Cortes and Mazatlan.
Of course, Mayan Resorts (Mayan Palace and The Grand Mayan) has one of the best membership plans in all of Mexico and they also have some of the best onsite OPCs, too (and sales reps for that matter). So it is no wonder that they are making the ‘no-catch’ offer to vacation in a studio or 1-Br. Suite at their resorts.
And at the end of the (marketing) day it can’t hurt filling up those otherwise vacant suites with holiday merry makers who’ll have lots of fun on vacation living the timeshare ‘lifestyle’ and also spend money in their shops, restaurants and buying activities, etc.
In this era the Mayan approach, although not unique to them, might be something that other developers should consider, too. Meaning, offer a very attractive prepaid discounted holiday without ANY obligation to ‘tour’ and start filling up those empty suites.
Then, as I’ve suggested on other occasions, tune up the onsite OPC processes and do something else a little different with all those discounted vacationers: Before offering ANY ‘invitations’, pre-sell (lightly) the benefits of timesharing and weed out the (real) NQs…
What would be left, from a ‘sales perspective’ is akin to discovering gold nuggets on the bottom of a shallow riverbed. And contrary to what a few well meaning timeshare PhD (marketing) types may discourage about this approach, it really is a win-win technique and I salute Mayan for their continued thinking outside the proverbial box.
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