Industry veteran reopens Colorado consultancy; Services expanded for hotel and golf course operators seeking aid with customer service, bottom line performance and market share PLUS insight into social media, web marketing and inventory distribution.
DENVER, CO (November 16, 2010) — The immediate future just got brighter for hoteliers and golf course operators looking to elevate their understanding of technology/marketing/operations convergence. Effective immediately, Scott Anderson, former Group President of Kohler Hospitality & Real Estate, announced the re-opening of his consultancy, High Country Hospitality. With more than 30 years of hotel operations, marketing and technology experience, Anderson will work with facility owners/operators to identify ways to improve customer service, enhance their bottom lines and drive market share. In addition, he will consult on ways to best navigate the complexities of social media, web- and data-based marketing, and inventory distribution.
“Managing 5-Star and 5-Diamond properties over the years has been a lot of fun, but due to recent convergence complexities and demand among industry peers for expert consultative assistance, it’s time that I shift from operating hotels to assisting operators who are feeling the pressures of reservations distribution, online travel companies, web- and data-based marketing programs, and leveraging technology-driven data to boost staff and patron relationships,” Anderson said. “For hospitality, the focus needs to be on brand positioning to attract Generation Y as both guests and employees. This group thinks, acts, communicates and buys differently than Gen Xers and Boomers, and if hoteliers don’t understand this market they will have a difficult time in rebounding revenue and managing their employee base over the next five years.
“Similarly, the golf industry is experiencing the same distribution-channel challenges with third parties that the hospitality industry experienced from 2002 to 2004 — and for some, the challenges still exist today,” he said. “Rate parity, channel management, channel conversion and inventory management are — and will continue to be — problems for the public, semi-private and resort golf courses. HCH will assist companies in steering through these dangerous waters.”
Since 1979, Anderson served as President of the Hotel Del Coronado, President and CEO of Callaway Gardens, Managing Director of the 1996 Olympic Games, Executive Vice President and Chief Marketing Officer of Cendant Corp., and President and CEO of Swan and Richfield Hospitality, President and CEO of High Country Hospitality, and President and CEO of Dream Catcher, a destination club. In 2008, he was recruited by The Kohler Group to head its three hotels, including the American Club and Inn on Woodlake in Kohler, Wisc., and the Old Course Hotel in St. Andrews, Scotland; five golf courses, three Spas, three real estate developments, four private clubs, seven retail outlets, a 120,000 square foot shopping center and a 25,000 square foot grocery store.
An accomplished speaker and published author, Anderson has given back to the industry by holding volunteer positions as President of the Georgia Hospitality and Travel Assn. and the San Diego Hotel Assn., Executive Committee member of the San Diego Convention and Visitors Bureau, The California Hotel and Motel Assn., the San Diego Convention Center, The American Hotel and Lodging Association Resort Committee, Chairman of the e-commerce committee of the AH&LA for three terms, and Executive Advisor for the Hotel Electronic Distribution Network Association. Scott is currently on the board of the Hospitality Financial and Technology Professionals association. In 2007, his alma mater Washington State University honored him as one of the top 75 hotel executive over the last 75 years. He presently serves as the 2010 PGA Championship General Chair.
“I am thrilled to say that High Country Hospitality is back in business — and none too soon — to provide answers to today’s most troubling technology and marketing convergence questions,” Anderson said. “With recovery around the corner, HCH will help owners and operators to set their strategies aloft and watch customer satisfaction and profits soar to new heights.”
Anderson will operate High Country Hospitality from his offices in Denver and Telluride. Call (303) 519-7372 or email email@example.com to schedule a consultation.
SOURCE: High Country Hospitality