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REMEMBER: As we all know one of the most important elements of a vacation is the accommodations, where weary vacationers entertain newfound friends, enjoy time with the family or simply relax during their downtime of activities, etc.; and tonight there are happy travelers freely spending $900 per night at a hotel in Cancun that gets them a whopping 800 square feet of space.
On top of that, for those nifty rates a two-week (14 night) vacation costs a mere $12,600 at this hotel and that does not include taxes and other fees. But the happy-go-lucky vacationing family does receive, now brace yourself, an in-room liquor dispenser, butler service, bathrobes and slippers and wireless access. The all-inclusive plan is available, too (must be those extra ‘fees’), and as Porky Pig says: “Th-th-th-that’s all folks!”
To this day way too many TS reps do the old ‘average cost of a hotel/motel’ comparison, then project those costs out ‘X’ years. The problem with that approach is they are planting and/or reinforcing ‘average’ (costs/lifestyle, etc.) in their sales guests’ minds, and that there are lots of low-rent cheap accommodations to be found worldwide.
When comparing accommodation costs it is much better to put ’em into the picture and paint the lifestyle most travelers would like to have, such as at a top of the line Hotel property like this one in Cancun, and then make the ‘X’ projection followed by how most people really can’t afford those rates– which is where, Ta Da!, being a TS owner comes into play!
During the presentation and while on tour, conveying the message that being a TS owner and vacationing in superior accommodations at a fraction of the cost of what others pay for a bare bones ‘Hotel Suite’ (w/no real amenities, etc.) is a surefire way to stir a prospect’s vacationing lifestyle desires, wants, needs and greed, etc. And when that is accomplished with each soon-to-be-owner, the savvy TS Pro will laugh all the way to the bank
TODAY’S VIDEO: Dolly Parton – Better Get to Living
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