December 17, 2010 — While this major blizzard is sweeping across much of the United States and freezing conditions are affecting millions of people as far south as Florida, there is the likelihood that a handful of ‘folks’ are staying at home with some extra ‘time’ on their hands…
Actually a recent TV network reported that millions of people are doing just that and along with increased television viewing, reading books and magazines many are also spending more time online looking ‘stuff’ up and perhaps searching for, or at least pondering, an escape to ‘Paradise’.
Regardless, I’d bet the farm that there is not one timeshare developer or ‘marketer’ anywhere in our industry who is actively using this incredible advertising moment and promoting (online) a ‘Sun & Fun’ type escape/vacation to this ‘captured’ audience.
Just imagine the possible impact and ‘marketing’ opportunity to a family sitting at home in (e.g.) Minnesota where it is likely -20 degrees. There they are in front of their computer and an e-mail comes in (or they visit a website) with an incredible offer and beautiful HD photographs of ‘Scoop’s Beach Front Resort’ suggesting they Escape the Cold and come on down for a couple of weeks.
My guess is there would be one or two takers but most developers and TS marketers have yet to ‘reach-out-and-touch-someone’ through this medium, as so many other industries have, in such a manner as to be both ‘interactive’ as well as seize an incredible marketing/selling opportunity when it smacks ‘em right upside their heads…
And there are all sorts of excuses why they don’t, which seem to originate from the ‘marketers’ who continue to deny the usefulness of the Internet as a marketing tool and constantly proclaim to the ‘boss’ that the problem with online marketing is that it “enables” the consumer.
Of course if we could go back in time to the 1800’s and had TS been around then, these like thinking guru’s would have said the same thing about the telegraph system, completely ignoring their ability to send a wire to anyone making all sorts of ‘offers’…
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