It is time for the legitimate timeshare companies on the secondary market to begin to highlight their successful practices in light of the negative publicity generated by dishonest operators.
Merrimack, NH (January 27, 2011) — The timeshare secondary market has been an area of concern for owners and industry veterans for a number of years and recent negative publicity generated by arrests in Florida have brought more attention to this sector of the timeshare industry. However, there are businesses doing an outstanding job in the resale marketplace and it is time for these companies to come together and tell their story, according to Wes Kogelman, president and CEO, BuyaTImeshare.com
“For the timeshare industry to achieve the kind of stability that other industries enjoy, a viable secondary market is vital,” said Kogelman. “We are just one of a number of advertising companies and brokers that exist in this marketplace and do a fantastic job at bringing buyers and sellers together.”
“For instance, we generated over $90million last year in offers through our website from buyers looking to buy timeshare from owners advertising with us. We can substantiate every offer because of the technology we use, so there are definitely people buying and selling timeshare on the resale market,” added Kogelman.
Recent industry statistics from the ARDA International Foundation show that about one in six buyers purchase traditional timeshare on the resale market. New sales alone generated over $6 billion in revenue in the U.S. in 2010 and, while it is impossible to extract a definite sales figure for the resale market, this number indicates that a significant amount of money would have been spent on the secondary market last year.
“Because of the fragmentation of the resale market, we are only now beginning to understand the substantial economic impact that we bring to the table,” Kogelman said. “That is why we need to come together and tell our story to resorts and developers so they can begin to work with us and provide a legitimate resale option for their owners.”
“The rogue operators live in the shadows and won’t come out to tell their story for fear of being caught, but there are basic steps that sellers can put into place to keep from being deceived,” said Kogelman.
One step would be to check that the resale company is a member of a national association, such as the American Resort Development Association. If the company displays the member logo on their website, call the association to verify the membership. Also, ask the company to prove how it markets to buyers, since that’s the only way a seller’s timeshare is going to move on the resale market.
“Our ability to attract buyers and renters is directly attributed to the considerable resources we direct to search engine optimization, which allows us to be number one on sites like Google for terms such as ‘buy timeshare’ and ‘buy a timeshare’. That’s how buyers search on the internet and that’s how buyers are going to find us, there’s no doubt about that,” Kogelman said.
BuyaTimeshare.com is an internet advertising and marketing company for timeshare owners who seek to sell timeshare or rent timeshare by owner. The company has been in business since 2000 and was ranked by Inc. Magazine as one of the fastest-growing, privately held companies in the country last year, making the prestigious Inc. 5000 list. BuyaTimeshare.com was also listed as one of BusinessNH Magazine’s Top 10 Companies to Watch in 2009 and the company also operates Timeshare Pulse, an innovative program designed to help buyers and renters find the timeshare vacation of their dreams. For more information, please visit http://www.buyatimeshare.com or call 1-800-882-0296.