Kirkland, WA (January 19, 2011) -– Savage Direct Marketing, a Kirkland, Washington based direct marketing company, and Sage Marketing Group (Burlington, Vermont) a real estate and leisure marketing firm have teamed up to produce strong marketing and sales results. Most notably is their association in generating leads and sales for the Branson, Missouri resort Trophy Run.
“This week our direct mail campaign is kicking off for Trophy Run,” said Paul Savage, president of Savage Direct Marketing. “We started working with Sage about a month ago and are ready to make a major impact on the development’s fractional sales in one of its distinctively designed Adirondack style cabins located on 46 acres along the banks of Lake Taneycomo.”
In addition to the direct mail marketing campaign, Savage Direct Marketing plan includes Eblasts and other Internet based programs.
Ken Cates is a the Director of Marketing at the Southwest Missouri property which offers 900 feet of secluded waterfront with incredible wade and drift fishing opportunities. Cates and Savage have worked together for two decades on timeshare, fractional and real estate projects around the country. Trophy Run is their latest team effort.
Says Cates: “I’ve worked with Paul on projects such as Eagle Crest, Running Y Resort and JELD-WEN developments. We’ve been proud of our ongoing association over the years and are particularly excited about our burgeoning successes right here at Trophy Run. With the positive uptick in the economy we know that as we match the right prospects with the right circumstances we know we can bring in the results.”
“Savage is exceptionally creative and clear at the same time. They knew instinctively what it would take to make Trophy Run take off and their experience is showing some initially strong results,” said Ron Roberts, President and CEO of Sage Marketing Group (www.sagemarketinggroup.com), The award winning Roberts has more than 32 years in the timeshare, fractional, condominium, second home, and leisure real estate industry.
According to Savage, strong lists/databases and the development of an attractive offer are key. “We met with Ron at Sage and strategized the best methods of getting the right prospects to the door. We took the demographics the client was looking at and developed a package from concept, to layout and design. We ensured that we are working the most targeted lists available and key those lists to fit the geographical area and type of resort. We matched those lists to other overlays that incorporate income, net worth, and desire to travel to fishing areas and enjoy an outdoor lifestyle, as an example. This database strategy and management has been built with years of trial and error. We’ve learned what works and what does not work; our experience has proven that these strategies are a moving target to pursue.”
“Our specialty,” says Savage “is identifying the perfect match of household demographics and psychographic-lifestyles which alludes to strong marketing and sales efficiencies.”
Mr. Roberts is an Active Member of ARDA, and Executive Member of The American Marketing Association, a Fellow of The Institute of Sales & Marketing Management, Appointed by Governor Snelling of Vermont to The Commission On Manufactured Housing, and has been a speaker for a number of organizations such as The European Timeshare Counsel, RCI, Interval International, The Vacation Ownership Investment Conference, and C.I.T.A.
As a leader of full-service direct marketing agency specializing in marketing lead generation for leisure/resort development industry, Savage is frequently called upon to speak at ARDA, CRDA and AMDETUR. He is an active member of the Seattle Direct Marketing Association (SDMA) and the Canadian British Columbia Direct Marketing Association (BCDMA). For more information call 425-822-8633 or email, [email protected] (www.savagedm.com).
Georgi Bohrod / 619-255-1661
Paul Savage / 425-822-8633
SOURCE: Savage Direct Marketing