Scottsdale, AZ (January 14, 2011) -–Trident Business Management was recently engaged by Smart Circle International to lead their travel business segment and develop a leisure travel product to be sold within their extensive direct sales channels, including Sam’s Club. In creating the program, Trident has formed an alliance with International Cruise & Excursions (ICE), the developer of the Vacation Rewards travel club platform.
According to the Scottsdale, Arizona-based Trident Managing Partners Jim Danz RRP and Bill Tsao, the program they designed and implemented is a scalable lead generation model which is capable of delivering tens of thousands of prospects who have “sampled” an element of the club, directly into opt-in membership status. Instead of membership fees of several thousand dollars plus annual fees, Trident’s marketing product model enables prospects to utilize the club before joining.
Explains Tsao, “Smart Circle is a very important marketing partner because they have scale and can quickly deliver a very low-priced vacation offer through a large channel. The Smart Circle offer provides one vacation in the destination of choice ranging from two-to-seven nights. There’s an excellent range of accommodations, from branded hotels to scores of timeshare resort properties. The median cost to the purchaser ranges from $299 to $499, depending on where, when, and what style of accommodations they choose. The online booking process is instant and seamless. There is no connection to a timeshare tour. The distribution power of Smart Circle, the technology of ICE and the fulfillment power of their branded suppliers have converged to introduce this low-cost travel club model.”
Added Danz, “Smart Circle wanted an innovative travel program that was affordable to all consumers, had national scalability and came with a deliverable. After nearly a year in development, we have fulfilled Smart Circle’s challenge by creating a program that enhances their travel and leisure offering with a robust and inexpensive high-quality product. Everyone is happy. The consumer benefits from easy/affordable access to top properties and cruises that were previously unattainable and the timeshare and hotel clients benefit with filled inventory.”
“Partnering with Trident”, says Smart Circle President George Graffy, “has enabled us to meet the demands of our most discerning customers who want to travel economically, without sacrificing amenities, service and deluxe accommodations.
About Trident Business Management
Trident Business Management is a leading business solutions firm focused on serving the lodging and timeshare sectors of the leisure industry. Trident specializes in delivering results in: restructuring and turnarounds, asset management, merger & acquisition advisory, financial advisory, and performance improvement. Unlike other consultant and advisory firms, Trident is unique due to its implementation and performance-based orientation. For more information, visit www.TridentBusinessManagement.com
About Smart Circle International (SCI)
Based in Orange County, CA, the Smart Circle direct sales organization is comprised of over 3000 independent sales representatives working out of more than 300 sales offices in Canada and the U.S. SCI is the industry leader at marketing products and services that are purchased as “impulse buys” such as tickets to professional sporting events, DIRECTV subscriptions, spa services, travel certificates, and more.
International Cruise & Excursions, Inc. (ICE) is a worldwide travel and leisure organization with a global network of innovative travel alliances including top corporations, resorts, cruise lines, vacation suppliers and travel providers. ICE provides innovative cruise, vacation and travel programs, unique member reward and loyalty programs, as well as cruise and vacation fulfillment services to more than 150 major corporate brands serving more than 55 million consumers worldwide.
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SOURCE: Trident Business Management