FORT LAUDERDALE, FL (February 1, 2011) — Spirit Incentives, designers of innovative marketing incentives and benefits programs, today announced that Pamela Gonzalez has been named Director of Marketing. In this position, Gonzalez will be responsible for setting the strategic marketing direction, and leading the day-to-day activities as Spirit Incentives expands its product offerings for its business clients in the timeshare/travel club, finance, and retail markets.
With an emphasis on enhancing the customer experience, Gonzalez also will be leading the company’s new brand program.
“Spirit Incentives has been helping our business clients attract and retain customers through premium incentives and benefits programs for over 20 years,” stated Taylor Billington, president, Spirit Incentives. “Pamela’s deep online and social media experience will be an asset to us as we work to offer new and innovative products that focus on providing memorable experiences for our business clients’ customers.”
Prior to joining Spirit Incentives, Gonzalez was the Marketing Manager at CIM USA Inc where she was responsible for creating novel marketing programs to support their sales initiatives. In addition, she led a new and innovative product launch to expand the company’s offerings into the amusement parks and attractions markets.
Gonzalez brings over seven years of business and consumer marketing experience to Spirit Incentives. She holds a Bachelor of Arts degree in Business and Marketing from New England College and is currently pursuing a Master in Business Administration from Aspen University.
About Spirit Incentives
Fort Lauderdale based Spirit Incentives designs high quality incentives and benefits for marketing programs to business clients in the time share/travel club, finance, retail markets. With over twenty years in the business, their innovative programs have proven to be effective for customer lead generation, closing sales, and new product market testing. With an emphasis on memorable customer experiences, Spirit Incentives provides business clients a competitive edge by creating enhanced awareness and product interest. For more information, please visit www.spirit-incentives.com
Director of Marketing
Phone: 954.315.8700 x155
SOURCE: Spirit Incentives