Private membership travel company World Resorts International hires Drechsler Communications, experts in the timeshare or shared vacation ownership industry, for B2B and B2C public relations.
West Hills, CA (April 8, 2011) –- World Resorts International (WRI), providing members-only access to private resorts and travel benefits, announced that the company has retained Drechsler Communications to provide them with public relations services. Drechsler Communications, located in Scottsdale, Arizona, was established in 2006 by timeshare industry veteran Sharon Drechsler-Scott, who is a registered resort professional with the American Resort Development Association (ARDA).
“I think World Resorts’ ‘Sam’s Club’ approach – customers pay a membership fee to access an online gateway for deeply discounted accommodations and travel products|–|is what vacationers want today,” says Drechsler-Scott. “There are a number of clubs out there, but what makes World Resorts unique is its formal relationships with some pretty important players including the major exchange providers, and a customizable developer-partnership program. I’ll be looking for ways to explain how World Resorts offers consumers, as well as sales partners, a robust, reliable and affordable program they cannot find elsewhere.”
“We’re confident that with Sharon’s 20-plus years of experience in the vacation ownership – timeshare industry, she will be able to show prospective sales outlets and developer partners the benefits of working with World Resorts International. We’ve worked hard to deliver a fully-performing, powerful platform for their use and to provide them with a highly attractive compensation package,” stated Charles Thompson, WRI Chief Operating Officer. “At the same time, Sharon will be handling our business-to-consumer communications from a PR perspective as well. One of her first challenges on the B2C side will be to launch the WRI Member Newsletter, a blog and other initiatives to engage members and prospective members.”
About Drechsler Communications
Sharon Drechsler-Scott founded Drechsler Communications (DrechslerCommunications.com) as a PR/marketing company specializing in promoting clients in the vacation ownership/timeshare industry in 2006. The company assists resort operators and suppliers by strategizing and implementing their collateral materials and online presence; through creating and placing articles and news releases in key on- and off-line publications; and by utilizing her extensive industry contacts and influence. Sharon began her career as Membership Director for the American Resort Development Association (ARDA) in 1989, is a registered resort professional with the association and a frequent speaker at industry forums. She is a contributing editor for Resort Trades magazine, a frequent contributor to industry publications including ARDA’s Developments magazine and Drechsler Communications’ sister entity, SocialMediaServicing.com, handles the social media presence of several prominent businesses connected with the industry. For more information, call 310-923-1269 or 480-409-1210.
About World Resorts International (WRI)
World Resorts International, based in West Hills, California, provides a gateway to its members through WorldResortsInternational.com to reserve all forms of travel through the portal. Most significantly, the gateway provides WRI members access to private resort accommodations worldwide at discounts not available to the general public. World Resorts International promotes its product through independently operated sales centers and through developer partnerships. For more information contact World Resorts International at (888) 839-1555 or email CThompson@WorldResortsInternational.com.
Sharon Drechsler-Scott, RRP
for World Resorts International