Get your day off to the right start with your own MORNING MEETING. A Timeshare Sales Tip of the Day and a daily blast of music for your enjoyment! Published Monday thru Friday.
REMEMBER: Morning Meeting is read by timeshare reps the world over and sometimes the topic of the day might not apply to some reps. That is the case with today’s tip, which is for those reps still using the old ‘T-Pitch’ (aka: ‘Da Line’): use it, exchange it, rent it, sell it, will it!
Back in the day, long before the internet, the ‘T-Pitch’ was a basic guideline for reps to use and although it certainly helped produce results (sales) the fact of the matter is that it really wasn’t that good of a ‘Pitch’ in the first place and today anyone still using it is setting themselves up for a high ‘kick’ (rescission) ratio.
If any rep hasn’t yet figured it out most new buyers also have computers and internet access (including hand-helds) from home or work. Once out of the ether they are very likely to get online within the cooling-off period and guess what they’ll discover, in a nanosecond, about timeshare ownership?
Right you are! Along with other issues such as price variations, opinions, comments by others, etc., they also discover their rep lied to them out the chute, because they basically can’t ‘rent-it’, can’t ‘sell-it’ and their kids most likely won’t want it. ‘Kickville’ is the likely outcome!
Another problem with the old ‘T-pitch’ is that sales reps and closers use it inappropriately, often implying that by selling or renting it the owner will make gobs of money and that then often becomes the reason to ‘buy-today’.
At the end of the day, stop using the ‘T-Pitch’ as real timeshare Pros have done for decades, and start selling it as a vacation home first and foremost, the lifestyle ownership provides, and that millions of owners are enjoying the world over.
Those two aspects have been in vogue long before the ‘biz’ entered the travel industry and will be around for the rest of time. And when the rep focuses their presentation on those benefits/features the new owners will be ‘sold’ on what they should be sold-on and the savvy Timeshare Pro will laugh all the way to the bank!
TODAY’S VIDEO: A video about the Ford Model T followed by how to start one up.
(To view ALL of the Morning Meeting sales tips and videos, click here.)