MIAMI, FL (May 3, 2011) — Pordes Residential Sales & Marketing, the leading marketing organization focused on selling South Florida luxury condominiums and condo-hotels, went “old school” – hosting a broker showcase and vodka tasting that resulted in more than a dozen contracts at the exclusive ONE Bal Harbour.
The string of sales followed the event Pordes held for 175 Bal Harbour and Sunny Isles luxury real estate brokers and agents earlier this month. Attendees enjoyed “ONE-tinis” of vanilla vodka, champagne and lychee juice and a caviar bar on a terrace overlooking Baker’s Haulover, and sampled chocolate truffles and red velvet and chocolate cake lollipops from unit models.
Within days, Pordes Residential’s sales team had signed contracts from buyers from across South Florida, New York and South America. One Brazilian buyer bought three units, including a two bedroom for himself — and a junior studio for his daughter.
Selling prices on the units range from mid-$300,000s to $1.7 million for a two-bedroom grand suite. The all-cash closings start this month.
“So many of these parties are all about the hype. We removed the hype and delivered a fantastic event that translated directly into sales,” said Pordes Residential founder and CEO Mark Pordes, a fluent speaker of Portuguese who personally escorted the Brazilian buyer through the models. “Pordes’ experience in driving specific, targeted agents through the doors of ONE Bal Harbour condo-hotel’s unparalleled real estate asset proved to deliver remarkable, old-fashioned results.”
Of ONE Bal Harbour’s 124 ocean-view condo-hotel residences, 27 remain to be sold just three months after repositioning by the Pordes team. Located at the tip of the Atlantic Ocean and Haulover Inlet between Aventura and South Beach, the condo-hotel tower residences boast the coveted AAA Five Diamond award for its unparalleled quality, location, luxurious views and five star service. The property includes a 10,000 square-foot spa, a world-class restaurant and bar, an oceanfront pool and beachside service, housekeeping, in-room dining and other high-end hotel amenities.
Pordes also handles onsite sales and marketing for Canyon Ranch Living Miami Beach, and most recently the Fontainebleau. The sales volume and foot traffic in the sales centers are clear indication that the market for luxury residences – especially for luxury condo buyers looking for second or third vacation homes – is recovering fast.
“It’s tremendous to see new buying again in the South Florida market place,” explained Michael Internoscia, Vice President of Sales at ONE, and previously at Fontainebleau.
“There’s a confidence in the market,” said Mindy Pordes, Director of Business Development with Pordes Residential. “These transactions show that the proven formula of showcasing the right product to the right audience will result in favorable market response. It’s like the hey-day of condo sales all over again. Buyers are ready to react if the proposition is fair and the value is there.”
ABOUT PORDES RESIDENTIAL SALES & MARKETING
Pordes Residential Sales & Marketing is South Florida’s leading luxury residential real estate marketing firm focusing on the luxury condominium and condo-hotel market. Founder Mark Pordes has worked with Turnberry Ltd., Williams Island, and Santa Maria on Brickell Avenue and been a leader in the industry for 25 years. www.PordesResidential.com, or call 786- 245-8379
Pordes Residential Sales & Marketing
SOURCE: Pordes Residential Sales & Marketing