Predictive analytics company launches three new loyalty scoring products.
SAN MATEO, CALIFORNIA (August 31, 2011) –– Trooval Inc., a San Mateo, CA-based predictive analytics company, has announced three new products: Trooval Collections, Portfolio At Risk and Portfolio Upside. The suite will complement Trooval’s flagship tour-prediction product, Trooval PreQual, which has been implemented in nearly every timeshare market across North America.
According to Jonathan Lowenhar, Trooval CEO, “Our suite of loyalty scoring products was developed to help solve some of the industry’s biggest challenges – improving owner retention, decreasing default rates and increasing collection income. If we can help a developer address these challenges by providing answers, their spend-per-owner will rise and default rates will fall. With stronger portfolios, capital can again start flowing to the timeshare industry.”
Each product solves a different need:
- Trooval Collections predicts a consumer’s likelihood and ability to pay off existing debts. Armed with this information, collection departments are able to customize and prioritize contact strategies based upon payment potential. The impact is higher collections with lower operating costs.
- Portfolio At Risk predicts a timeshare mortgage holder’s likelihood to default. An advance over using the traditional credit scoring approach for risk evaluation, Portfolio At Risk uses proprietary algorithms to understand both an owner’s capacity to pay as well as their intent to pay. “Now developers and lenders will be able to more accurately forecast portfolio performance,” says Lowenhar. “This will open the door to future loan opportunities helping to lead the industry back to strong growth.”
- Finally, Trooval Upside will predict an existing owner’s likelihood to purchase incremental timeshare products. Trooval Upside is ideal for those developers targeting current owners via re-load programs. According to Trooval’s Vice President of Sales Daniel Green, “Not all existing owners are likely to purchase more product. Developers should stop wasting sales and marketing dollars on low-potential owners and instead redirect their efforts on the high-potential audience.”
Additionally from Green, “We pride ourselves on our timeshare focus. These latest products were developed as a result of listening to feedback from our clients to stay current with the needs of the industry.”
ABOUT TROOVAL, INC.
Founded in late 2007, Trooval is a privately-held corporation with offices in Las Vegas, San Mateo and Orlando. Trooval’s team features experts in the areas of quantitative marketing, predictive modeling, business intelligence, web engineering, timeshare/hotel operations and timeshare sales and marketing. Trooval is backed by $3.2B North Bridge Venture Partners out of Boston, MA. www.troovalinc.com.
Contact: Laurie Hansen, Director of Business Development; Laurie@trooval.com; 321-388-2383.
SOURCE: Trooval, Inc.