San Mateo, CA (September 19, 2011) –– Trooval Inc., provider of real-time lead scoring and loyalty scoring products, has successfully launched Trooval PreQual with Mexico Grand Hotels in Cabo San Lucas, Mexico.
Mexico Grand Hotels is a premier vacation ownership company with properties in Los Cabos, Mexico, including Marina Fiesta Resort and Spa and the Hacienda Encantada Resort.
Mexico Grand Hotels CEO, Gabriel Macias said, “We wanted to be one of the first resorts in Mexico to take advantage of Trooval’s real-time products. Using PreQual, we are able to instantly estimate lead value. This enables our team to suppress low potential leads while focusing our attention on high potential ones. The result is higher efficiency and profitability.”
Per Trooval’s CEO Jonathan Lowenhar, “Every marketer’s wish is to maximize the return from sales and marketing dollars. Trooval PreQual makes predicting lead value easy. The team at Mexico Grand is a fantastic partner as we expand our reach into the Mexican market.”
“We are excited to watch our VPG (value per guest) grow as we eliminate traditional lead qualification methods and base our decisions on Trooval’s predictions. It’s an exciting time,” said Macias.
About Trooval, Inc.
Founded in late 2007, Trooval is a privately-held corporation with offices in Las Vegas, San Mateo and Orlando with customers located across nearly every timeshare market in North America. Trooval’s team features experts in the areas of quantitative marketing, predictive modeling, business intelligence, and timeshare/hotel operations. Trooval is backed by $3.2B North Bridge Venture Partners out of Boston, MA. www.troovalinc.com.
Contact: Laurie Hansen, Director of Business Development; [email protected]; 321-388-2383.
SOURCE: Trooval Inc.