EUGENE, OR (November 30, 2011) — Ragatz Associates has announced the expansion of their 12th Annual Fractional Interest Conference to include more segments of the resort real estate industry. The 2012 event will be held March 12-13 at the Hyatt Regency Scottsdale Resort and Spa at Gainey Ranch. While the focus will remain on shared-ownership components – such as fractional interests, private residence clubs, and destination clubs – most featured products can be generalized as whole-ownership components. These include resort condominiums, single-family detached vacation homes, master-planned destination resort communities and vacation rentals. Due to the broader range of products, the Conference is attractive to a wider audience and has been renamed the Ragatz Fractional & Resort Real Estate Conference.
“It is apparent that the world of resort real estate is becoming increasingly integrated, including more mixed-use developments, a greater cross-over of product lines, ever-changing consumer use patterns and purchase motivations,” said Richard Ragatz, Ph.D., President of Ragatz Associates (www.ragatzassociates.com). “During our global consulting work, we find that developers are active in more than a single resort real estate product. Today, more than ever, it is critical to understand how many components can blend together to create developments that are most appealing to today’s multi-motivated consumers.”
The 2012 Conference will have several sessions on consumer trends including changes in decision-making patterns and which resort real estate products make most sense to various buyers. It also will emphasize marketing and selling to today’s consumers, as well as how to determine the most appropriate product(s) to offer. The educational content of these sessions is applicable to the entire resort real estate industry.
Ragatz adds, “Our Conference will continue to be the primary gathering of the fractional interest industry on a global basis, but a changing economy has dictated that this industry can no longer afford to act in isolation from other segments of the overall resort real estate market, and vice versa.”
Over 50 speakers will present, including about 25 new experts who will share a wealth of additional insights. Ragatz will also host a one-day Golf Tournament on Sunday, March 11 at the Gainey Ranch Golf Club as well as a Pitch and Putt Charity Event sponsored by Christel House, during the opening reception. Additional information on the Conference, along with registration instructions and sponsorship opportunities, can be obtained from www.ragatzconference.com.
ABOUT RAGATZ ASSOCIATES
For over 35 years Ragatz Associates has been internationally recognized as the leading consulting firm in the resort real estate industry, conducting over 2,500 assignments in 72 countries. The firm specializes in feasibility analyses, consumer research and business planning. Sister company RAGATZ RESORT REALTY is a brokerage firm that brings together sellers, buyers and investors of resort hotels, whole-ownership and shared-ownership projects, and improved land appropriate for resort development.
For Additional Information
Please contact Dick Ragatz at 541-686-9335
Media Contact: Marge@LennonCommunications.com
SOURCE: Ragatz Associates