Brand USA Inc., formerly known as the Corporation for Travel Promotion, unveils the United States’ first-ever unified marketing strategy to attract increased tourism to America
Las Vegas, Nev. (November 07, 2011) — Brand USA Inc. launched the United States’ first-ever nationally coordinated global campaign at London’s British Academy of Film and Television Arts and a subsequent press conference at ExCel London.
The new identity of Brand USA captures the unique and diverse culture of the US, and is a critical step in the development of the nation’s first unified marketing strategy. The logo, which comprises a collection of dots joining together to form the letters USA, symbolizes the boundless possibilities of the US. The logo also displays Brand USA’s consumer website, DiscoverAmerica.com. The first official advertising and marketing campaign is scheduled to launch in spring 2012.
According to Stephen J. Cloobeck, Chairman of Brand USA Inc., and Chief Executive Officer of Diamond Resorts International®, “Brand USA has arrived and it’s not just a tourism brand, but a platform to spur powerful growth throughout all the corners of the United States. It is a 21st-century brand that will help reposition our great nation in the global market for travel – and drive economic activity, including billions in new spending and tens of thousands of new outsource-proof jobs and much needed tax revenue.”
The Brand USA campaign broadly aligns with the Las Vegas Convention and Visitors Authority strategy to increase the percentage of international visitors to Las Vegas from 18 percent to 30 percent within 10 years.
About Brand USA
The Corporation for Travel Promotion — now doing business as Brand USA Inc. — was created for the purpose of encouraging travelers from all over the world to visit the United States of America. The public-private marketing entity was created in 2010 to work in close partnership with the travel industry to maximize the economic and social benefits of travel in communities around the country. Through its call-to-action “Discover America,” Brand USA will encourage and inspire travelers to explore America’s boundless possibilities. For industry or partner information about Brand USA, visit http://www.TheBrandUSA.com . Visit Brand USA’s consumer website at http://www.DiscoverAmerica.com. Download the Brand USA press kit here.
About Diamond Resorts Corporation
Diamond Resorts Corporation and its subsidiaries develop, own, operate and manage vacation ownership resorts and, through resort and partner affiliation agreements, provide owners and members with access to 71 managed resorts and 137 affiliated resorts and six cruise itineraries through THE Club® at Diamond Resorts International®. Stephen J. Cloobeck is the Chairman and CEO. To learn more, visit DiamondResorts.com
SOURCE: Diamond Resorts International