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    Part of the perversion can be attributed to the cronyism and kick backs.

    I worked at a deal where the PD’s brother had the marketing contract with the developer and the brother with the contract kicked back money to his brother (the PD) who Q’d everyone that had a pulse.

    Then there are those marketing companies that only get paid per UP; and have no interest in sales.

    They make ‘bank’ regardless if a sale is made or not so the status quo for them is fine.

    Some also get a % too but they make their big bucks on the per UP rate they charge and those rates, per tour, are not lower or higher based on say the tours income; such as $200 for an UP with a $40-K income or $300 for a family with a $60-K income.

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