KIRKLAND, WA (December 6, 2011) –– Savage Direct Marketing, a Kirkland, Washington based direct marketing tour/lead generation company has announced a new “Owner Referral Viral” direct mail campaign. Called “Friend-to-Friend,” it is designed to be especially effective in getting new and longtime Owners busy again referring friends to resort projects.
“Very user-friendly,” said Paul Savage, president of Savage Direct Marketing. “Owners, friends of owners and sales teams benefit from this turnkey program. Owners hand-out or “re-mail” postage–paid Vacation Certificate Guest Passes to friends and associates. It’s all coded and trackable to give Owners the credit/incentives they earn for referring friends and associates.”
According to Savage, “Direct Mail is hardly ‘old school.’ Research still shows that it remains the most highly desirable to contact prospects. According to Interval International’s commissioned report, Shared Ownership 2010: A Market Perspective Conducted by YPartnership, 81% of prospective purchasers prefer receiving mail delivered to their home as a way of receiving shared ownership resort information. Among current Owners, 72% prefer direct mail as well.
He says “a significant amount of the older generation, with large amounts of disposable income desiring to travel, do not and probably will never own a computer. Combine this fact with laws which limit the ability of marketers to call households, with often 80% plus of households registered and listed on the DO NOT CALL National Registry – direct mail remains a critical proven method to deliver marketing messages to qualified households. And, what better way than for these folks to receive something from a friend who they trust?”
Savage explains the new “Viral – Friend-to-Friend” program works well for a few reasons:
”It meets the new Savage “KISSS RULE”…Keep It Simple, Stupid and Strong. By strong, we refer to incentivizing Owners for each and every tour and sale; plus a very strong Mini-Vacation – Discovery Visit vacation offer, at an attractive low price, for the friends of the Owners. Creating urgency and a fear of loss or being left out is critical. We light a fire under the Owners’ chairs to get them busy referring friends back out to our clients resorts, with relatively short expiration dates.”
For example, Savage claims from mailing to 10,000 Owners with a 5% response rate, you yield 500 new additional tours/ prospects per quarter. And “with some of the highest sales closing rates in the business, significant amount of efficient new sales come from this valuable marketing tour source.” The exact same marketing program has also proven to generate a significant amount of efficient sale from Non Owner-Past Tours, referred to as the “Non-Owner Referral Programs.” He states Savage Direct Marketing’s referral program works with and compliments any in-house referral marketing efforts in place.
Over the 22 years SDM has been in the timeshare, land, campground, travel club, real estate and fractional ownership marketing tour generation arena, the success rate has been documentable and strong.
According to Mark Lepine, Director of Sales for Timbercrest Countryside Estates, “our closing ratios were over 32% with VPGs of $8,000.” Frank Ingrande, Vice President of Sales and Marketing Services at ResortCom International, has used Savage on several projects in the USA and Mexico. He says SDM provides “the best marketing tour services I have found in over 25 years of working with direct mail and targeted lists/databases… when I have followed Paul’s advice, our phones have always rung off the hook with calls, bookings and tours. Travels, tours and sales have been the result, even in these times.”
As a leader of full-service direct marketing agency specializing in marketing lead generation for leisure/resort development industry, Savage is frequently called upon to speak at ARDA, CRDA, AMDETUR and RAGATZ Fractional Conferences. He is an active member of the Seattle Direct Marketing Association (SDMA) and the Canadian British Columbia Direct Marketing Association (BCDMA). For more information call +1-425-822-8633 or email, firstname.lastname@example.org (www.savagedm.com).
Contact: Paul Savage 425-822-8633
Media: Georgi Bohrod 619-255-1661
SOURCE: Savage Direct Marketing