Fort Myers, FL (February 15, 2012) — Lennon Communications Group, a public relations firm specializing in the creation of marketing materials for the timeshare and hospitality industries, has been named a finalist the American Resort Development Association’s (ARDA) annual Awards Program.
Selected from a field of international entries, Lennon Communications’ SandScript newsletter for the Casa Ybel Resort on Sanibel Island, Florida, was chosen as a finalist in the Printed Newsletter category. The top award winner will be announced at a Black Tie Gala held in conjunction with ARDA’s annual conference in Las Vegas on April 4, 2012.
In its 25th year of production by Lennon Communications, the six-page SandScript newsletter is direct mailed to the resort’s 2,500 timeshare owners three times a year. Marge Lennon handles the writing and photography for the newsletter. About a year ago, the owners were given the option of deciding if they wanted to receive the newsletter electronically or in printed format. The vast majority chose the printed version, indicating they preferred to save issues or pass them on to family members. Some of the timeshare owners represent three and even four generations of family members who have vacationed at this very popular Hilton Grand Vacations-managed property.
Commented Lennon, “We are delighted with this recognition from ARDA since it reflects the quality of our work within the vacation ownership and hospitality industries.”
Lennon Communications (www.LennonCommunications.com) has provided public relations, marketing and advertising services to most of the major players in the shared ownership industry since the company was founded in 1985. Lennon can be reached at 239-482-3891.
Lennon Communications Group, Inc.