Experienced vacation ownership industry marketing executives partner on innovative new firm, offering executive consulting, business development, and digital marketing services to clients of all sizes.
ASHEVILLE, NC (February 1, 2012) — Marketing consulting firm Resort Insiders, recently launched by longtime industry professionals Dennis Brisson and Chris Hornbeck, offers an extensive suite of executive consulting, digital marketing, business development, and marketing operations consulting services to developers, resorts, travel clubs and marketing companies in the worldwide vacation ownership industry.
Brisson, an industry-veteran marketing executive with extensive experience in site-level management, call center development, and vendor relationship management, has held senior executive positions at Wyndham/Fairfield, Club Navigo/Island One, and KGI Resorts, and Hornbeck, a digital marketing and technology expert, has an extensive background in tour and lead generation, data analysis, and marketing operations, having spent a number of years as both an independent e-commerce consultant and Director of Internet Marketing at Festiva Resorts.
“Because of the broad range of services we offer, we’re able to effectively work with clients of all sizes. Some of our clients are multi-property resort developers interested in creating new marketing programs or optimizing existing assets, while we also work with start-up vacation clubs and new resorts that need much more extensive executive consultation, including setup, compliance, and product launch; we have the experience and the tools to make our clients successful at any level,” says Hornbeck.
The firm’s focus on new media and technology as an integral facet of its consulting work draws on the partners’ extensive experience creating innovations and industry-firsts in the fields of lead generation, online product sales, and digital marketing/e-commerce. A proven track record of effective and cost-efficient tour generation includes experience simultaneously managing multiple high-volume projects, call centers, and lead generation operations.
This cutting-edge work, combined with years of extensive experience in executive marketing management, high-volume tour generation, OPC, owner/in-house marketing, on-site marketing management, sales process improvement, legal compliance, client location-based sales and marketing (“home-sits”), and regional/national lead generation, gives the firm the ability to provide an entire spectrum of vacation ownership marketing services to its clients.
For more information, please visit www.resortinsiders.com.
SOURCE: Resort Insiders