(April 6, 2012) — LeisureLink, the company that has been helping timeshare and vacation rental companies distribute rates and inventory on multiple channels since 2006, recently attended the 2012 ARDA World Convention where they highlighted the success of their new distribution and revenue management platform, Marketspan.
Marketspan enables property managers with the ability to keep tabs on competitive market data. More importantly it uses a sophisticated Rate Engine to flex rates up or down in real-time. Combined with their exclusive merchant agreements with hundreds of online distribution channels the platforms allows property managers to quickly distribute inventory to channels ranging from GDS providers to major OTAs.Their most recent success online is unquestionably impressive, they reported substantial year over year growth with OTA partner, Travelocity. “Since launching Marketspan and our Travelocity direct connect in July of last year we have seen a sales increase close to 94% year-over-year,” said Erik Hovanec, CEO of LeisureLink. “More importantly we have seen an increase in room nights booked by over 108%. Those are phenomenal numbers and really show the benefit to property owners nationwide who are looking to compete with hotels.”
This is great news for the vacation rental market. Not only does this indicate that bookings are once again on the rise but it also means that timeshare and vacation rental properties can now go head-to-head with chain hotels in their area and have the data and tools they need to stay competitive.
Take Kees Vacation Rental for example, no stranger to the power of online distribution and real-time revenue management. They began their partnership with LeisureLink with a goal to get more rooms out to more guests on more channels but then quickly adopted the idea of real-time revenue management. “Our goal is to rent the most units at the highest price that the market will allow,” commented Jeremy Grogg, Founder of Kees Vacation Rental. “When we first started working with LeisureLink it was for connection to major travel distribution partners, but now our partnership goes far beyond that with their rate yielding engine. We’ve been able to stay on top of our competition and maximize our revenue.”
As for LeisureLink and their place in the world of ARDA, “We remain committed partners to resort developers and we hope to continue innovating new products that will the help the vacation rental and timeshare space stay as competitive as possible in a quickly changing world of distribution,” said Hovanec.
For more information about LeisureLink and Marketspan visit http://leisurelink.com