Las Vegas, NV (April 4, 2012) — RCI, the global leader in vacation exchange, announced a new online monitoring service at the ARDA World 2012 Annual Convention and Exposition yesterday. The new service, called the RCI Timeshare Online Listening Center, will help affiliates monitor online conversations, respond to discussions, and protect and build positive reputations around their brands.
“At RCI, we are uniquely positioned to help our affiliates with their online monitoring, because we have expertise in the timeshare industry as well as expertise in the social media world,” said Phil Brojan, senior vice president, Global Marketing, RCI. “As their trusted exchange partner, we are invested in their success, so you can be sure we’ll be working overtime to help safeguard their brands online.”
RCI boasts an entire team of industry experts that specialize in social media. The team works out of a dedicated command center at the RCI global headquarters in Parsippany, N.J.
“Social media adoption continues to grow rapidly in demographic segments important to the timeshare industry as timeshare owners and prospective buyers become vocal online,” continued Brojan. “With so many discussions already taking place about timeshare brands on the Web and in social media, it’s essential for stakeholders to become aware of and participate in these conversations to build strong reputations and deep relationships, especially with those who are influential online. With RCI’s Timeshare Online Listening Center, we take much of the investment, guesswork and time constraints out of this process for affiliated developers. It’s a distinct advantage of doing business with us.”
This service aims to spread positive brand mentions across the Web, fix incorrect statements that can tarnish brand reputations, resolve problems that customers post online, provide a timely customer-service presence via social media and transform any negative experiences into opportunities.
Benefits of RCI’s Timeshare Online Listening Center include:
- Fully-tailored monitoring: Affiliates receive customized reporting that can be disseminated throughout their organization. This information summarizes brand mentions online, tracks brand sentiment, helps to evaluate the effectiveness of resort staff and hospitality operations and provides critical product feedback that can assist in developing new products and help refine the sales processes.
- Ongoing recommendations: RCI makes clear recommendations for any issues that are discovered during the monitoring process and suggests outreach methods that can empower developers to address both positive and negative comments found online, quickly and easily.
- Trusted partnership: Industry-leading expertise in both timeshare and social media positions RCI as a trusted partner uniquely qualified to assist developers in taking ownership of their online brands and reputations.
Affiliates who want more information about the Timeshare Online Listening Center should contact their RCI account executive. For more information on becoming an RCI affiliate, visit www.RCIaffiliates.com.
RCI is the worldwide leader in vacation exchange with over 4,000 affiliated resorts in approximately 100 countries. RCI pioneered the concept of vacation exchange in 1974, offering members increased flexibility and versatility with their vacation ownership experience. Today, through RCI® Weeks, the traditional week-for-week exchange system, and RCI Points®, the industry’s first global points-based exchange system, RCI provides flexible vacation options to its 3.7 million RCI subscribing members each year. RCI is part of Wyndham Exchange & Rentals and the Wyndham Worldwide family of brands (NYSE: WYN). For additional information visit our media center, rciaffiliates.com or The RCI Blog. RCI also can be found on Facebook, YouTube and Twitter.