Inspirato Surpasses 10,000 Nights in Member Stays
DENVER, CO (May 15, 2012) — Inspirato, the Denver-based destination club revolutionizing the way luxury travelers take vacations, announced today it has surpassed 10,000 nights in member stays since launching only 16 months ago.
Recently named one of America’s Most Promising Companies by Forbes magazine and fueled by investments from Kleiner Perkins Caufield & Byers and Institutional Venture Partners, Inspirato has been growing at an impressive rate since opening in January 2011. The club now boasts nearly 2,000 members and will have at least 300 different travel options for members in 2012.
“This is an exciting and rewarding milestone in our short history,” said Brent Handler, Founder and CEO of Inspirato. “This type of success only motivates us to work harder to deliver the absolute best in luxury travel for our members.”
Created by the founders of Exclusive Resorts, Inspirato was built specifically as a solution to the vagaries and inconsistencies of the online villa rental experience. Inspirato is a private club that offers its members a unique, branded, consistent experience across all of its multimillion-dollar private residences as well as best-of-class services and amenities characteristic of five-star resorts. Members pay a one-time membership fee of $15,000 and an annual renewal fee of $2,500. Members can book any home in the Inspirato portfolio as often as they like, even during peak times, and only pay for the nights they use.
Core to Inspirato’s success is its unique business model. Rather than purchasing their properties, Inspirato engages in long-term leases during which they take full control of the homes. By using this structure, the company pays about 97 percent less than if it were to purchase the assets directly. This innovative structure preserves the quality of the member’s experience while avoiding the six-figure, up-front fees that are common with other luxury vacation club options. In addition, Inspirato can quickly add or adjust destinations and experiences based on member demand and travel trends.
“To me, 10,000 nights in our residences really represents 10,000 nights of quality time spent between families and friends and the millions of new memories they now share,” said Handler. “Providing those opportunities for our members is what Inspirato is all about.”
Inspirato by the numbers:
- Nearly 2,000 members
- More than 10,000 vacation nights completed
- More than 300 vacation options by end of 2012
- Over $1 million raised by Inspired Giving, Inspirato’s philanthropic arm, for charitable causes
- $3.5 million, average value of an Inspirato Signature Residence
- Nearly $300 million of luxury residences managed and controlled by the club
Designed specifically for a new generation of luxury consumers, Inspirato offers the best of destination club consistency and service, together with unmatched value, flexibility and low-cost membership. Our members have access to an ever-growing portfolio of luxury homes in the world’s top destinations, including California, the Caribbean, Colorado, France, Hawaii, Italy, London, Mexico, New York City and more. By leasing vacation properties (rather than owning), Inspirato is able to keep membership fees low, offer up to 50 percent off market rates, and easily add homes and destinations as demand increases. Our innovative business model has led to rapid growth since our January 2011 launch, placing Inspirato at the forefront of the “luxury for less” movement. For more information about Inspirato, visit www.inspirato.com. Find Inspired Giving on www.inspiredgiving.com
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