Orlando, FL (May 17, 2012) –– Fractional ownership consultant and sales trainer Tom Goetschius, RRP, of Tom Goetschius Associates, (www.tomgassociates.com) has announced his company’s affiliation with Case Marketing Group, Inc. (www.casemarketinggroup.com) to provide a host of specialized marketing services for their clients.
Goetschius is an Orlando-based consultant and trainer with 27 years of leadership in the resort development industry. “By aligning with Case Marketing,” he explains, “we are better positioned to formulate and implement total marketing, sales and growth plans for management companies, rental operations, home owners associations and others. This combination of expertise enables us to offer resort developers a single source for sales training, program development and marketing and sales.”
For the past three decades, Case Marketing Group, Inc. – now based in Celebration, Florida – has served a wide variety of national and regional clients. Guided by company president Vince Cassano, the Internet savvy team of innovative marketing specialists helps clients with web design, micro-sites, social media marketing, Search Engine Optimization, targeted Pay-Per-Click marketing, programming and internet marketing with both traditional and electronic media. They are also successful authorized APP developers.
In 2005, Case Marketing developed one of the first SEO programs in the nation for a Connecticut client. After a year in Beta testing, they also designed a program for Smart Phones that allows someone searching for a web site to view a client’s specialty site in a format made specifically for every brand of Smart Phone.
“As we enter a new era of high technology,” says Goetschius, “it is clear that the buying habits of American consumers have changed. By bringing Case Marketing to our clients, they will help master the ever-changing world of marketing through technology, giving our clients a genuine marketing edge.”
During his nearly thirty years of service to the resort industry, Goetschius has served in roles from sales person to sales manager and project director, plus corporate VP of training, working for industry giants such as Orange Lake Country Club (now Holiday Inn Club Vacations), Fairfield Communities, Cooper Communities and Hilton Grand Vacations. He has been involved in over sixty fractional projects.