OLYMPIA, WA (May 2, 2012) — More developers show increase in sales says only company-specific research available.
Vacation Ownership WORLD’s 2011 Sales Leader Survey – the only research that provides company-specific annual sales data of the leading timeshare and fractional developers, has just been released.
Among the highlights of this year’s Survey:
- In 2011, overall vacation ownership sales rose 4% as compared to 2010. Timeshare sales increased 3.3%. Fractional sales grew 8.3%.
- Top Ten Sales Leader companies now compose 87.5% of the market, as measured by market share. This is up sharply over pre-crisis levels of around 70%.
- More developers reported an increase in sales than a decrease in sales. This compares to the situation just two years ago, when 75% of developers experienced a loss.
Each year, since the early 90s, Vacation Ownership WORLD magazine has conducted its widely popular annual Sales Leader Survey, which has become an industry standard. Quoted in numerous research studies, as well as leading publications like the New York Times, Wall Street Journal, and USA Today, the survey shows the sales performance, in addition to the number of resorts, units, and owners/members of the leading companies in the vacation ownership industry in the previous year (and, for comparative purposes, the year before it).
For more information about Vacation Ownership WORLD’s 2011 Sales Leader Survey, please contact [email protected] via email or call 360-866-5500. The company’s website is www.evacationownershipworld.com
About Vacation Ownership WORLD:
Vacation Ownership WORLD is an independent digital trade publication covering the vacation ownership industry. The publication has produced over 25 years of professional, value-added information focused on trends, issues, and analysis.
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