ORLANDO, Fla. (May 1, 2012) — Wyndham Vacation Ownership (WVO), the world’s largest vacation ownership company and a member of the Wyndham Worldwidefamily of companies (NYSE:WYN), has announced the launch of the Wyndham® Million Trees Project, an initiative to plant one million trees throughout national forests in partnership with the Arbor Day Foundation, the largest nonprofit membership organization dedicated to planting trees.
As part of the Wyndham Green sustainability program to reduce the company’s environmental impact around the globe, owners, guests and associates at more than 150 CLUB WYNDHAM® and WorldMark® by Wyndham resorts and 10 corporate offices are encouraged to contribute to the cause.
“The Wyndham Million Trees Project is a new campaign that allows us to help repair our country’s forests that have been devastated by fire and natural disease,” said Geoff Richards, chief operations officer, Wyndham Vacation Ownership. “Our business is dedicated to helping save the world’s natural resources through our many environmentally-conscious programs, from corporate recycling and waste reduction initiatives to our many sustainable resort operations. This new project will take our conservation efforts even further, allowing us to protect and maintain the nation’s outdoor beauty for future generations to enjoy.”
The goal of this project is to raise $1 million to help plant one million trees across the country by Arbor Day 2013. Owners and guests can make monetary contributions toward the initiative in resort lobbies, online at arborday.org/milliontrees or text the word FOREST to 27722 to donate $10 to plant 10 trees.
“The need to replant our forests is vitally important because of damage from insects, disease and unprecedented wildfires,” said John Rosenow, founder and chief executive of the Arbor Day Foundation. “Our forests provide countless environmental benefits, which include cleaning the air, absorbing carbon dioxide, purifying water resources and providing habitat for wildlife. We’re grateful for Wyndham’s partnership in this effort. These million trees will help keep our forests healthy for years to come.”
In addition to the Wyndham Million Trees Project, the company partners with the Arbor Day Foundation on various other green initiatives. In April 2011, Wyndham Worldwide received the Arbor Day Foundation’s “Promise to the Earth Award” for its participation in the Rain Forest Rescue® Project with Arbor Day. This project supports shade-grown coffee served in Wyndham Vacation Ownership resort units. Annually, Wyndham Vacation Ownership extends its commitment to the Arbor Day Foundation by planting signature trees at its corporate offices and resorts in celebration of the organization.
About Wyndham Vacation Ownership
Wyndham Vacation Ownership, a member of Wyndham Worldwide’s (NYSE: WYN) family of companies, is the world’s largest vacation ownership business, as measured by the number of vacation ownership resorts, individual vacation ownership units and owners of vacation ownership interests. Wyndham Vacation Ownership develops, markets and sells vacation ownership interests and provides consumer financing to owners through its three primary consumer brands, CLUB WYNDHAM®, WorldMark by Wyndham, and Wyndham Vacation Resorts Asia Pacific. As of December 31, 2011, Wyndham Vacation Ownership had developed or acquired more than 160 vacation ownership resorts throughout the United States, Canada, Mexico, the Caribbean and the South Pacific that represent approximately 20,750 individual vacation ownership units and more than 800,000 owners of vacation ownership interests. Wyndham Vacation Ownership is headquartered in Orlando, Fla., and is supported by approximately 13,700 employees globally.
About Arbor Day Foundation
The Arbor Day Foundation is a nonprofit conservation and education organization of one million members, with the mission to inspire people to plant, nurture and celebrate trees. More information on the Foundation and its programs can be found at arborday.org.
SOURCE: Wyndham Vacation Ownership