WASHINGTON (June 6, 2012) –– The American Resort Development Association (ARDA) is featuring personal stories from three Festiva Hospitality Group owners during June as part of the industry’s effort to share the amenities, experiences, and heartfelt memories of timeshare vacations.
The three families— the Todds, Augers, and Raders— hail from around the country and each has spent their vacation time at a different Festiva resort. From a beach resort in North Myrtle Beach, South Carolina to a lake resort in Maine, to a cozy getaway on Cape Cod, all three families had one thing in common: they felt timeshare made their vacation better.
“It’s been fun to see and track the difference in the kids each year,” said Richard Todd of Ohio. “They’ve gone from floating around in the baby pools at the age of one to chasing girls in their teens. Our Festiva home is a strong part of our family’s history and is a tradition we look forward to all year long.”
Their story is the eighth in a monthly series showcasing the passion of timeshare owners.
With more than 8 million owners, a satisfaction rate of 85 percent, and an occupancy rate that outpaced hotel occupancy by more than 20 percent*, it is clear that this segment of the travel industry is faring well. Take the time to find out why. Visit www.VacationBetter.org for more information.
Next month, look for vacation memories from Shell Vacations owners who are passionate about their timeshare. All timeshare fans are invited to tell their story here.
Timeshare and vacation ownership are often used as interchangeable terms. Timeshare may be purchased through deeded property ownership, right-to-use, or a points-based program. Owners purchase a villa, usually in one-week increments, within a fixed (same week each year) or “floating” system. Floating time allows the owner to schedule each year’s vacation for the desired week within a specified season. Vacation ownership may also be used to describe the three main options of shared use: timeshare, fractionals, and private residence clubs.
*State of the Vacation Timeshare Industry Study 2011, conducted by Ernst & Young LLP.
The American Resort Development Association (ARDA) is the Washington D.C.-based professional association representing the vacation ownership and resort development industries. Established in 1969, ARDA today has almost 1,000 members ranging from privately held firms to publicly traded companies and international corporations with expertise in shared ownership interests in leisure real estate. The membership also includes timeshare owner associations (HOAs), resort management companies, and owners through the ARDA Resort Owners Coalition (ARDA-ROC). For more information, visit www.arda.org or ARDA’s consumer website at www.VacationBetter.org.