July 6, 2012 — As most of us age we often look back on our earlier years with fondness and think it would be great to be 20, 30, 40, 50… again. As such I suppose the same is true for people who live to be 80 and recall how great it was when they were a young sprout of 75 and received all those free gifts for attending that there timeshare sales presentation.
In my piece last week titled “I Thought The Idea Was To Sell Timeshares” I pointed out the absolute futility of any timeshare developer paying, especially in this economy and times, for sales guests who were “25, 26, 27, 28, 29 + year old ‘kiddies’ ”!
This week I’m adding the 70 to 75-year-old group to the DNT (Do Not Tour) list because there are still some developers in ‘the biz’ who actively solicit these otherwise fine folks despite the overwhelming evidence that they, like the ‘kiddies’ I referenced last week, aren’t buying _ _ _ _ (you fill in the blanks) either!
In case anybody out there doesn’t know, according to the U.S. CIA Fact Book the life expectancy in the U.S. averages 78 years and I’d bet the farm that folks approaching that age bracket are more concerned about ‘end-of-life’ issues than the wonders, need or ‘upscale’ lifestyle of becoming a timeshare owner.
These wonderful people have also had upwards of 75 years of living to get out there and do all the travel they wanted, visit all the places they desired etc. and quite frankly, now a significant percentage of them are not in the best of health and/or their ‘get up and go’ has ‘got up and went’.
And of course there are those who either have no children or grandchildren to pass anything along to or simply don’t care to. And as we’ve all learned this past decade or so the old ‘pass it along to your heirs’ doo-dah has a couple draw backs as a benefit and feature.
Naturally we must not forget, especially all you VIP’s deciding who and what constitutes a ‘Q’, that the vast majority of these people also have excessive health costs (with or without a healthcare plan) that requires out of pocket expenses from their mostly modest and fixed incomes for everything from prescription drugs to getting that shiny new ‘Scooter’.
And I won’t bore readers with all the reports depicting the financial ‘health’ of the world’s Seniors because that is just downright depressing. And yet today there is no shortage of timeshare developers who willfully and eagerly pay out cold hard cash for these sales guests (and the ‘kiddies’ I mentioned last week).
Purely from a business perspective it is unpardonable that any person as young as “25” or on the other end of life’s spectrum such as 75 is actually considered qualified to purchase a TS interest, along with the finance charges and annual maintenance fees, etc. for the remainder of their years!
But that is the way it is for many developers. As for me, the next time a developer complains about marketing/sales costs and I know the age (and income) qualifications of their prospects, etc. henceforth I’m going to deal with ‘those’ developers in an entirely different way.
Instead of pointing out the obvious I’ll just smile in an understanding manner, nod my head in agreement and look on them with compassion as if they have some sort of clinically diagnosable disorder for people afflicted with, or by, an inability to differentiate between reality and fairy tales.
Not to mention that I’ve also read that sometimes when their thoughts or opinions are challenged or they are confronted with facts, etc. these patients, I mean, that personality type can get downright hot under the collar.
And besides I am just getting too darned old for debating the obvious with people who refuse to change their ways even though the uncontroversial evidence, and acting upon it, would indisputably improve their bottom lines as they sell more timeshare interests to truly qualified sales guests.
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