August 29, 2012 — We note with genuine sadness the passing of Jerry Sikes, one of the timeshare industry’s pioneers and a tireless advocate for its “better angels”.
Jerry passed away peacefully on August 25, 2012 at the age of 75. He is survived by Gerry, his loving wife of 47 years (whom he smilingly called “Girl Gerry”, as he was “Boy Jerry”), daughters Simone (Dwain), Rene (Mark) and Terry, sons Jerry (Cheryl) and Ronald, 3 sisters, 1 brother, 10 grandchildren, 5 great grandchildren, along with a large circle of extended kids affectionally know as “Jerry’s Kids”.
Born and raised in Palma, Kentucky, Jerry had many accomplishments throughout his life, not the least of which was to make lifelong friends of nearly everyone he met. As a young man he worked on the river barges transporting cargo along the Mississippi, joining the hospitality industry in 1966 at the Pick Congress in Chicago, Ill. He built a successful career in the industry, earning the Certified Hotel Administrator (CHA) certification from the American Hotel & Lodging Association.
In the 1970’s, he became associated with a project in Sarasota, Florida, which eventually converted into a timeshare resort, Limetree Beach Resort, located on Lido Key. He became the first chairman of the Board of this timeshare plan’s homeowners’ association (HOA). He became a major leader in the timeshare industry in the 1980s when he was part of the development team and management for Orange Lake Country Club in Orlando Fl. with the founder of Holiday Inns, Kemons Wilson. Jerry served as the vice president and general manager of Orange Lake Country Club, where he was responsible for the day-to-day operations, marketing and sales, and the operations of the resort’s home owners’ association (HOA).
In one form or the other, he was directly involved with timeshare plan HOAs ever since and in the process earned the Registered Resort Professional (RRP) designation from ARDA. He is thus one of the few individuals to hold the highest professional certifications from both ARDA and the American Hotel & Lodging Association.
He later moved to Scottsdale, Az where he headed up the resort development division for Western Savings and Loan. In 1990, he formed Professional Resort Operators Management Inc (PRO Management) and was contracted by the Scottsdale Camelback Resort as the managing agent, where he remained for the past 22 years. That resort is widely held to be one of the best-managed timeshare resorts in the country.
Jerry was the Chairman of American Resort Development Association (ARDA) Az. where he was a registered lobbyist for the timeshare industry within the state. He was also a member of the ARDA Chairmans League and the chairman of the ARDA HOA Outreach Committee.
He has been a frequent guest speaker, both regionally and nationally, at Timeshare Conferences and is published in almost all the industry trade journals as well as being the published author of the eminently readable “POP! Life Lessons from my Pop plus other Tidbits”.
Jerry was also extremely active with Christel House International for the past 13 years. Christel House is not-for-profit organization based in Indianapolis, IN benefiting impoverished children from Indianapolis and around the world. He served as the co-chair of the annual Christel House Golf Tournament, the world’s largest tournament as it tees off on 22 different golf courses on the same day for the same benefit.
For several years Jerry authored a weekly column entitled “With Regards…”, published in the Internet news magazine known as “The Timeshare Beat,” which ceased publication in 2006. His nearly 350 columns were reflections of his own experiences as a member of HOA Boards, holding a variety of officer positions, service on many HOA committees, and his unique background in having to view both sides of the mutually beneficial relationship between HOAs and management entities.
A Memorial Service will be held at 10am, Friday, Aug 31, 2012 at the Scottsdale Camelback Resort located at 6302 E. Camelback Rd. Scottsdale Az 85251. In lieu of flowers, Jerry requested contributions to be made to Christel House International. Visit their website at www.christelhouse.org.
A statement released by Jerry’s family says:
With love and sadness, family members and dear friends announce the passing of an inspiring gentleman, Gerald (Jerry) P. Sikes. Those that knew Jerry will remember fondly his southern style and enthusiasm for life. Many are left with wonderful memories of times with Jerry, and we will continue to celebrate the joy and enrichment he brought to our lives simply by knowing him.
We will celebrate Jerry’s life with a Memorial at the Scottsdale Camelback Resort, his Resort, on Friday, August 31, at 10 a.m. Join us for a piece of pecan pie a cup of coffee and a fond memory and smile just as Jerry wanted.
Jerry will be greatly missed by his many friends. The timeshare industry is diminished by his passing. Sleep well, sweet prince. You are not forgotten.