MUMBAI, India (September 18, 2010) — Club Mahindra, India’s leading vacation ownership brand, launched its biggest initiative for user generated content with its “Why I Need (WIN) a Vacation” campaign. The campaign will reach out to an estimated half a billion users across cyber space and get them to send in videos of humorous, innovative reasons as to why they need a holiday. The grand prize is a 3 night 4 day vacation at a select Club Mahindra resort. The videos will need to be uploaded on the brand’s YouTube channel and will be judged by an expert panel. The campaign will end on the 15th Oct, 2012.
Speaking about “WIN-a-Vacation,” Indranil Chakraborty, CMO Mahindra Holidays and Resorts India Ltd. said, “The campaign brings alive the brand promise of Jiyo Life or live life to the fullest. It uses the Digital Townsquare to rally for all those reasons ‘Why anyone needs a vacation.’ It will leverage our known experience and expertise with Social Media and demonstrate the power of User Generated Content.”
Club Mahindra is a brand leader in the social media space .This is based on its largest share of voice (51%) and the best engagement ratio. The brand has a current engaged base of over a million users and is influential in the hospitality space with a Klout score of 56. Club Mahindra has used crowd-sourcing effectively across social media platforms – leveraging activities like poetry- Verse a Tile and Holiday Haiku, photography- One Frame and storytelling- Tiny Travel Tales
Club Mahindra is the flagship brand of Mahindra Holidays & Resorts India Ltd and India’s number one Holiday brand. Mahindra Holidays is India’s leading leisure hospitality provider with 147,038 members and an impressive network of 40 resorts at some of the most scenic locations in India & abroad.
About Mahindra Holidays and Resorts India Limited
Mahindra Holidays and Resorts India Ltd. (MHRIL), is a leader in the Vacation Ownership space in India, with a keen focus on quality family holidays. Club Mahindra is MHRIL’s flagship brand, and the other brand offerings are– Zest Breaks, Club Mahindra Fundays, Mahindra Homestays and Mahindra.Travel. The company has 147038 long-term holiday members and operates 40 resorts at some of the most exotic locations in India and abroad.
Club Mahindra was selected as a “Product of the Year 2012”
About The Mahindra Group
The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers.
A USD 15.4 billion multinational group based in Mumbai, India, Mahindra employs more than 144,000 people in over 100 countries. In 2011, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. Dun & Bradstreet also ranked Mahindra at No. 1 in the automobile sector in its list of India’s Top 500 Companies. In 2010, Mahindra featured in the Credit Suisse Great Brands of Tomorrow. In 2011, Mahindra acquired a majority stake in Korea’s SsangYong Motor Company.
SOURCE: Mahindra Holidays and Resorts India Limited