Vuokatti, Finland (September 4, 2012) — The first full-ownership Villas holiday apartments have been completed at Holiday Club Katinkulta, with new owners taking possession on August 24, 2012. Nearly all the flats have been sold, and due to the high demand, Holiday Club Resorts Oy will construct more Villas and timeshare apartments in the area. The total value of the new investments will be €35 million.
Katinkulta’s one- and two-bedroom Villas apartments with a kitchen and a sauna boast direct indoor access to the spa hotel’s services. Only eight of the 92 flats are yet to be sold, so Katinkulta is gearing up for the next Villas project. The goal is to begin the construction of 50 new holiday apartments in the autumn of 2012.
“The new flats will include a sleeping alcove for two as a new feature that increases comfort. Some of the new flats that are still on the drawing board have already been reserved,” says Tapio Anttila, Holiday Club’s manager in charge of timeshare and Villas sales.
Up until now, €75 million has been invested in Holiday Club Katinkulta, which is the most diverse holiday resort in the Nordic Countries. At the moment, Katinkulta offers a total of 3,000 beds in 92 Villas apartments, 116 hotel rooms and 364 timeshares. The utilisation rate of the resort is high throughout the year – nearly 80%.
Holiday Club constructed the first Villas holiday homes in Kuusamo a couple of years ago. At the end of the last year, the new resort Holiday Club Saimaa, located in Lappeenranta, completed the construction of 63 Villas apartments, all of which already have owners. The second phase of the Villas construction project is currently underway at the resort, and over half of the 35 new flats have been sold. The Saimaa resort also offers Villas holiday homes as separate houses.
Holiday Club Villas is a new type of holiday housing at holiday resorts that offer diverse activities throughout the year. In addition to having the luxury of a personal holiday home, the owners can also receive rental income from the housing units they own. The location in the immediate vicinity of first-rate spa hotels ensures high demand for holiday homes. Holiday Club, which is known for its timeshares and has been in the business for over 25 years, has extensive experience in running holiday resorts and renting out holiday homes.
Tapio Anttila continues: “The majority of Villas owners are Holiday Club timeshare owners who can now, for the first time, own an entire holiday home in a sought-after area. Some of the new owners have purchased a Villas apartment from both Katinkulta and Saimaa. A significant portion of the owners come from Russia and the demand is on the rise.”
A busy summer at Holiday Club spa hotels
The summer has been very busy at the seven Holiday Club spa hotels. Guest numbers soared to record levels in July. In addition to Katinkulta, Holiday Club Saimaa, which opened last November, achieved an utilisation rate of over 80%. However, the busiest location of all was Holiday Club Tampereen Kylpylä, where the utilisation rate in July reached a whopping 93%. There was no shortage of guests at the Kuusamon Tropiikki spa hotel either as the July utilisation rate climbed to 81%, which marked a notable increase from the previous year. At the Lapland locations of Saariselkä, Salla and Ylläs, sales also topped the previous summer.
Holiday Club Resorts Oy is the leading weekly timeshare company in Europe and a significant operator in the fields of holiday housing and tourism. The company is owned by the acting management, Varma Mutual Pension Insurance Company, Finnish Industry Investment Ltd and a group of Finnish private investors. Holiday Club Resorts Oy has 33 resorts and 1,300 holiday homes. Seven of the resorts feature not only holiday homes but also a spa hotel. Nine resorts are located outside Finland, in Sweden, on the Costa del Sol in Spain and in the Canary Islands. In addition to the Holiday Club Saimaa built in Rauha, Lappeenranta, Holiday Club acquired the spa hotel in Ylläs Saaga in December 2011. During the financial year 2010–2011, the group recorded a turnover of €93.4 million and employed approximately 588 people on average.