SANTA ROSA, CA (March 27, 2013) — Leisure Logistics, a California based company with a customer loyalty product called Leisure Points, has announced it has signed agreements with Occidental Vacation Club with 11 locations in the Caribbean to provide tools to drive and reward guest behavior as well as encourage customer engagement.
The Leisure Logistics’ proprietary loyalty program has been developed by a team of hospitality veterans whose broad range of experience includes timeshare and hotel development, vacation ownership sales and marketing, finance, website design and marketing and SaaS web platform development.
According to Catherine O’Leary, President and CEO of Leisure Logistics, “Occidental Vacation Club has opted to have our independent loyalty program ‘white labeled’ for its members. We are providing every aspect needed to conduct a rewarding loyalty program. We designed it, implemented it and also are providing ongoing training.”
According to Marcel Olivares, Vice President/Marketing Occidental Vacation Club, “The decision to use Leisure Points was based on “the company’s expertise in timeshare sales and marketing. We have been looking for a way to engage our members on a more regular basis and build a stronger owner referral platform. We are going to call it ‘Member Points’ and integrate it into our newsletter as well as use it as another opportunity to touch our members.”
Paul Heath, CTO of Leisure Logistics explains “three different avenues exist in putting together a loyalty program. Leisure Logistics’ technology allows for all avenues, while being user friendly and advantageous to the developer.”
The options include Open Loop, Closed Loop and a hybrid of the two. All can be constructed to give consumers the flexibility that studies show is paramount in the desirability of plans such as this. An Open Loop, while still engaging a consumer within his/her own group, allows point redemption with outside sources. The Closed Loop model retains the consumer within the boundaries of their own resort, encouraging points to be spent, for instance, at the snack bar, for room upgrades or extra nights. And then there is the custom Hybrid situation which drives behavior to specific goals such as maintenance fee payments, owner referrals, booking vacation time early, etc., while allowing for use in a variety of desirable places and commodities. These options are all available with Leisure Logistics’ program.
Occidental Vacation Club will be using the Custom Hybrid model to drive timely payment of fees and increase owner referral program participation. The program will be promoted through special email marketing campaigns such as flash sales, as well as integrated into OVC’s popular Share the Joy blog which already has popular member and non-member followers on Facebook, Tumblr and Pinterest.
Additionally, Leisure Logistics will provide OVC with concise, useful data on the buying patterns and demographics of loyal customers. “The analytics garnered from the mountains of data accumulated by the company will allow OVC sales and marketing departments to be in-touch with customers and help drive them into the behavior that provides the greatest profitability and continuing loyalty from them, “says O’Leary.
Among Leisure Logistics other “white labeled” clients is Classic Holidays based in Australia and serving more than 25,000 members. For more information about Leisure Logistics and its loyalty rewards programs click on www.leisurelogistics.com. For more information on Occidental Vacation Club, click on www.occidentalvacationclub.com.
Contact: Catherine O’Leary +1-877-399-1117
Media: Georgi Bohrod +1-619-255-1661