Clients Sunset World and Sirenis Premium Travelers Club Honored
Deerfield Beach, FL (April 18, 2013) — Brand Tango, a Deerfield, Fla-based marketing, technology and design firm, has won two 2013 ARDY awards from the American Resort Development Association. Taking home top honors in the Advertising, Promotion & Communications category were a corporate image brochure for Sunset World of Cancun, Mexico, and a digital member kit for Sirenis Premium Travelers Club, the exclusive vacation club of Sirenis Hotels & Resorts.
“We are grateful to Sunset World and Sirenis Premium Travelers Club for giving us the opportunity to design award-winning work that elevates their brands and delivers results,” says Joe Russoniello, president. “We congratulate them on their materials being selected for these prestigious awards.”
Also recognized as finalists at the April 10 awards gala in Hollywood, Fla., were a member brochure for Miami-based Unlimited Vacation Club by AMResorts and the MeTime member kit produced for Premier Cancun Vacations of Cancun, Mexico.
This recognition comes as Brand Tango awaits the national ADDY awards ceremony on June 8 in Phoenix, Ariz., where a member kit produced for Unlimited Vacation Club is a finalist. This marks the third time Brand Tango has qualified for national ADDY honors. In local competition, Brand Tango was a top award recipient taking home 17 gold and silver ADDY awards, plus the Best of Print and Judges’ Choice awards. In district competition, Brand Tango won four awards, including a gold award for the Unlimited Vacation Club member kit. With more than 50,000 entries annually, the ADDY Awards are the world’s largest advertising competition.
During the ARDA convention, Brand Tango demonstrated its new technology solutions for shared-ownership sales, including tablet and smartphone-based applications. Used in the award-winning Sirenis digital member suite, the technologies create an immersive member experience through 1080p HD video, live chat, touch-screen functionality and an intuitive user interface.
“What we have done is completely re-envision the member experience,” says Larry Talley, Brand Tango’s vice president of technology. “The website, tablet app and mobile app all work together, creating a seamless brand experience across all channels.” With Brand Tango’s proprietary customer relations management software, Tango CRM, transactions occur in real time and are instantly recognized across all platforms.
At Sirenis sales centers, representatives make their presentation using iPads, electronically sign all required documents on the device, and then present new Premium Travel Club’s Platinum- and Gold-level members with customized iPads to take home. All Sirenis buyers have access to the Sirenis-branded mobile app for iPad, iPhone and Android devices. The final piece of the electronic owner kit is enhanced website functionality, which creates a more immersive experience than a traditional printed kit.
Sunset World’s corporate brochure introduces potential marketing partners, financial backers and the media to company’s history, products and services. Since the brochure’s 2012 debut, Sunset World has added new corporate marketing partners representing nearly $5 million in annual revenue; entered new markets in the United Kingdom, Brazil, Colombia and the Philippines; and decreased rescissions by 2 percent
Brand Tango is a comprehensive marketing, design, and technology company with clients in hospitality, real estate, recreation, employment, health care, consumer products and services, and financial services. Relying on their decades of combined expertise, its principals and staff help clients find solutions that deliver measurable results.
For an online demonstration of Brand Tango’s Web 2.0 customer relationship management system, Tango CRM, go to gettango.com. Follow them on Twitter @brandtango or on Facebook at facebook.com/BrandTango. For more information and examples of their work, visit brand-tango.com or call (954) 295-7879.