SANTA BARBARA, CA (April 4, 2013) — Katana Software, a custom development and systems integration firm providing hospitality industry software systems has engaged the services of Locher & Associates to broaden its marketing and business development efforts.
Locher will focus on timeshare industry relations and marketing strategies for the software company that has been an ARDA member since 2004 and which is best known for custom-tailored resort operations and business intelligence tools. Katana’s ASGARDTM system helps cut operations expenses, maximize resort amenity and billable revenue, and improve guest/owner satisfactions scores.
The asset, reserves and work order management system designed specifically as an integrated resource for timeshare, fractional, condo-hotel, and homeowner association operators may be used daily in all operational areas.
John Locher, RRP, is founder of Locher & Associates, a project services firm specializing in online customer acquisition and efficiencies, lifecycle email marketing, and business development. He has headed up the Washington D.C. based American Resort Development Association’s Technology Group for the meetings committee since 2006 and has actively served the vacation ownership industry with integrity since 2002. John is a founder of RedWeek.com and formerly it’s Vice President of Marketing. Prior to RedWeek.com, John was the VP of Marketing and Promotions at Classmates.com, the original social networking site. He formed his new company in 2010. Some of the company’s other clients in the shared ownership industry include (or have included) Oombaga, ResorTime.com, Sell My Timeshare Now, RMC Resort Management, TrackResults and Dial An Exchange.
“John Locher’s combined knowledge of marketing, technology and timeshare are a perfect combination to increase the awareness of Katana’s products in the timeshare industry. His guidance has been instrumental in leading us to a higher level of ARDA (American Resort Development Association) membership and spreading the word about how we can help keep resort operations, customer satisfaction and revenue on track,” said Rob Woodward, CEO of Katana.
Katana’s is best known for its highly respected ASGARDTM, a software and interface platform.
The company serves Marriott Vacations Worldwide, Diamond Resorts, Hyatt Vacation Club, and The Signature at MGM. The strategic resort operations platform now supports the vacation experiences of over 1,150,000 owner weeks and growing.
John Locher and Rob Woodward are speakers at the ARDA World Convention. For more information please contact Locher & Associates, 425 644-4399 [email protected] or www.johnlocher.com. For Katana Software visit www.katanasoft.com
Contact: Rob Woodward 805-494-1651
Media: Georgi Bohrod 619-255-1661