Leading incentives provider expands to include reward management for the timeshare promotion market
Lewisville, TX (April 16, 2013) — Parago, a global incentives and engagement company, today announced the launch of its new vacation ownership rewards suite. This suite of reward options is tailored to attract the vacation ownership customer.
According to the “State of the Vacation Timeshare Industry” report by Ernst & Young, timeshare sales increased in 2012 and are expected to continue growth into 2013 and beyond. Timeshare companies are looking for more effective ways to target and acquire new customers, and a key tool is incentives. Parago’s reward suite is matched to their clients’ business needs, featuring customized and flexible program options from simple self-ordering to white label platforms and large-volume distribution.
“As the vacation ownership market continues to rebound, our travel and hospitality clients are demanding strong, compelling rewards to stand out from the crowd,” stated Mike Reynolds, EVP of Parago. “Customers are no longer effectively enticed by resort credits, and the competition is stiff to attract these high-value customers to their properties. That is why we have packaged high-impact rewards, specifically tailored to attract the vacation ownership customer.”
The new vacation ownership rewards suite can be customized to meet the needs of each individual program with the following options:
- Event-triggered cards that drive higher conversion for events and direct mail campaigns
- Company-branded prepaid cards with customized vacation ownership theme designs
- Customizable card programs, available for an assortment of travel and hospitality locations
- Gift card malls and eGift cards targeted at today’s traveler
Parago issues $2 billion in rewards every year in more than 130 countries and specializes in customized rewards, Visa prepaid cards, points, eGift cards and more. For more information on Parago’s incentive programs, visit us at www.parago.com
Parago is the most comprehensive, single-source provider for incentives and engagement. We deliver $2 billion in rewards to 50 million people worldwide each year using advanced technology. Our relentless focus on innovation (including three patents and 27 industry firsts) drives better results. That’s why we’re the smart choice for leading Fortune 500 companies and some of the largest brands in the world. Parago is: number one in consumer rebates and incentives, a global provider of channel management, a top solution for employee rewards and recognition, and a creative force. For more information, visit www.parago.com, the Parago blog or Twitter. Parago: the thought that counts.
Erin Dolin 303-204-4819