RCI TV-affiliated resorts see online share increase by one-third and confirmed exchanges increase by two-thirds
Parsippany, N.J. (April 11, 2013) — RCI, the global leader in vacation exchange and part of the Wyndham Worldwide family of brands (NYSE: WYN), announced several enhancements to RCI® Presenter, its award-winning touchscreen tool, and RCI® TV, the timeshare industry’s first web-based television network of its kind. These latest innovations are part of RCI’s ongoing efforts to provide affiliates with the latest in point-of-sale technology.
Affiliates can now deliver a more personal RCI Presenter experience to prospects thanks to a new app for the iPad® being showcased at the ARDA World 2013 Convention & Expo after its initial launch late last year. The RCI Presenter app for the iPad® gives sales professionals another medium beyond large touchscreen monitors so they can use this compelling tool on the go, whether as a complement to a tour of the resort or to help deliver a winning sales presentation off-site.
RCI TV will expand upon the vast array of digital content already available through hundreds of resort videos and showcases. Participating RCI affiliates can also now create customized versions of many of the videos to generate greater online exposure for their resorts.
“Today’s consumer expects a compelling, interactive experience so it’s more important than ever that we help our affiliates stay one step ahead by providing powerful and engaging sales tools,” said Gordon Gurnik, president, RCI. “As we approach our 100th installation of RCI Presenter in sales rooms around the world, and with the millions of views generated by RCI TV videos, it’s clear that the integration of innovative technology into the sales process has been a welcome addition by both affiliates and consumers alike.”
RCI Presenter, which was developed in collaboration with technology provider Generator Systems, helps affiliates deliver dynamic presentations that inform and excite prospects about the additional benefits of timeshare and bring the ownership experience to life. Utilizing a series of nine core modular presentation components, RCI Presenter gives affiliates the ability to custom-fit the content they display to best suit their resorts and seamlessly integrate it into their existing sales process.
“RCI Presenter has truly enhanced our sales presentations here at VSA Resorts,” added Heith Doyle, director of sales with VSA Resorts. “This interactive tool helps to ‘paint the picture’ for our guests – which is priceless when explaining the benefits of timeshare. We will continue to use this because it helps us turn dreams into reality.”
RCI TV utilizes professional high-definition videos and photos to help illustrate the benefits of vacation ownership and showcase resort properties through a variety of online and social media channels. Now, RCI’s entertaining and educational travel and vacation ownership videos can be customized by affiliates so they can build their own custom video library at a fraction of the cost.
Once a viewer finishes watching a resort video, they are presented with the option to visit that resort’s website for more information or to search for a vacation. Not surprisingly, resorts that are participating in the RCI TV program experience web share gains of up to 33 percent over non-RCI TV-affiliated resorts. And importantly, RCI subscribing members confirmed exchanges into RCI TV-affiliated resorts up to 63 percent more often than resorts not utilizing RCI TV.
“Our company had videos made for six resorts we manage,” said Thomas Adams, president, Suncoast Vacation Condos. “While we have had significant results with our websites which have many still pictures, the addition of video has had a tremendous impact. Our owners love being able to share resort videos with their friends. We have had many positive comments from renters and exchange guests who selected our resorts in part because of the videos and pictures made available to them. We believe this investment returned excellent value for the expenditure.”
For more information, visit www.RCIAffiliates.com.
RCI is the worldwide leader in vacation exchange with over 4,000 affiliated resorts in approximately 100 countries. RCI pioneered the concept of vacation exchange in 1974, offering members increased flexibility and versatility with their vacation ownership experience. Today, through RCI® Weeks, the traditional week-for-week exchange system, and RCI Points®, the industry’s first global points-based exchange system, RCI provides flexible vacation options to its approximately 3.7 million RCI subscribing members each year. RCI is part of Wyndham Exchange & Rentals and the Wyndham Worldwide family of brands (NYSE: WYN). For additional information visit our media center, rciaffiliates.com or The RCI Blog. RCI also can be found on Facebook, YouTube and Twitter.
This RCI press release is an independent publication and has not been authorized, sponsored, or otherwise approved by Apple Inc. iTunes® and iPad® are registered trademarks of Apple Inc.