June 21, 2013 — If you are a Timeshare Developer in need of marketing, sales and management personnel or, instead, you’re one of many ancillary businesses within our industry needing to promote your company, products and services to a niche market – the Timeshare Industry – and if you owned ‘Inside The Gate’ – how would you promote your career opportunities, products and services – 24/7/365 – to our global industry? Would you use video ads, banner ads, advertorials, editorials, classified ads, PR’s, etc?
So here’s the Scoop: Before you answer that what if you also knew, with 100% certainty, that this publication, within our very small niche industry and with 35,000 monthly readers, has reached near full market penetration (as verified by AWStats – an independent 3rd party) and that ‘Inside The Gate’ is read by everyone from the top of those in the ‘Board Room’ down to the folks working those little round tables – and marketing personnel too?
Knowing that, and if you owned ‘Inside The Gate’, would that help you decide which advertising venues you would incorporate – 24/7/365 – to promote your business, increase sales, etc.?
And if you are still undecided what if you also knew – with 100% certainty – that the audience of ‘Inside The Gate’ is larger than most other timeshare industry publications – combined – and that ‘Inside The Gate’ attracts a larger audience than attend all the ARDA conferences each year – including the big annual ARDA Fest?
Knowing that – if you actually owned ‘Inside The Gate’ – which advertising venues would you use – 24/7/365 – to promote your company & increase revenue by making more sales?
Still undecided? Well, what if you also knew – with 100% certainty – that after nearly five (5) years ‘Inside The Gate’ is still the only published-daily (6 days each week) online publication of its kind in the ‘biz’ and that includes releasing important breaking news stories as they happen – like the recent news about DRI (Diamond Resorts International) and their IPO (Initial Public Offering)?
How about now? If you owned this publication how would you use it – 24/7/365 – to recruit proven executives and top marketing-sales Pro’s within the industry? On the other hand, if you wanted to sell ‘Widgets’ to timeshare developers around the world do you think it would be a good idea to bypass their ‘Gatekeepers’ – and with a video or full page ad – 24/7/365 – reach all the Execs (deciders) within the company – directly – so they can preview your company, products/services, etc.?
Obviously to own, manage and operate a publication like ‘Inside The Gate’ is both capital and labor intensive. And yet if your company owned this publication and you (e.g.) recruited several million-dollar ‘producers’ or you sold a zillion ‘Widgets’ then both the capital and labor, etc. would be justified.
Fortunately you don’t have to own, operate and manage a publication like this and as our ad guy Bill tells me (and his prospects), the beauty of an effective ad campaign in ‘Inside The Gate’ is that is it like ‘owning’ w/o the labor & costs – and his team can design a creative campaign that will reach your niche market whereby ‘you’ can promote ‘X’ and make ‘$ales’ – And that my friends is The 24/7/365 Secret!
Whether you’re holding a meeting, on a business trip, hitting the ‘links’, traveling for pleasure, out for dinner or just sleeping your audience is here – 24/7/365 – and you should be as well!
Let’s be brutally honest about another reality. It IS NO secret that these ARE challenging times for the timeshare industry and as much as Howard Nussbaum of ARDA enjoyed proclaiming recently that “We’re Back” – we’re not quite there!
You know it, we know it, Howard should know it and every developer and ancillary company in our industry – from the Brand to the independent – knows it as well; and that applies worldwide!
And because that is true this is a TREMENDOUS opportunity for those rare few who will leave the whiners stuck in the fetal position and instead seize the day by telling the world – 24/7/365 – they are ‘open for business’, they’re ready to Rock & Roll, kick some butt, and go to the next level! And there is no better time than now – and no better place to do just that than ‘Inside The Gate’!
We have your niche audience (eyes/ears) established – right here, right now!
We offer Maximum Exposure – Limited Space – Guaranteed Visibility!
We – and Bill with his time-tested creative ad team – have the proven skills!
E-mail Bill Curtis and ask for our 2013 Media Kit: [email protected]
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Contributing sometimes extravagant, bombastic, emotional, pompous or even pretentious writings about the timeshare industry, Scoop covers an array of industry related subjects each week including inside information, tips, scandals, interviews, forecasts as well as new (good or bad) products and services--- and, of course, all the 'Good', the 'Bad' and the 'Ugly'.
Stay tuned for what is sure to be a fun ride and check back to Timeshare Scoop du Jour each week for more of the inside scoop.